Extra (gum)

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Extra Dessert Delights sticks

Extra is a brand of sugarfree chewing gum produced by the Wrigley Company in North America, Europe, some parts of Africa and Australasia.[1]

Brand history[edit]

Extra was launched in 1984 as the Wrigley Company's first ever sugarfree product, and became one of the most popular brands of chewing gum in the United States within a few years.[2] It was also the first sugarfree gum not to use saccharin, instead using the NutraSweet brand, a sweetener developed by G.D. Searle & Co. that had less bitterness and was believed to be safer in humans and laboratory animals; it was later reformulated with aspartame in 1997.

The brand identity of Extra gum varies considerably in different markets, often having completely different flavours, logos and slogans for each country. Extra is currently the sponsor of the Mexican national football team.[3]

In 2007, Extra became the first chewing gum to receive the American Dental Association's Seal of Acceptance.[citation needed]

In 2011, Extra Oral Healthcare Program partnered with the Chinese Ministry of Health to launch a three-year community oral care education pilot program, which establishes community dental clinics, trains local dentists and establishes oral care records for 7,000 families across 14 communities. The results of the program will inform the Ministry of Health’s future oral care policy.[citation needed] In the second project year, the team decided to build an application for oral health teaching among families, especially for some undeveloped cities.[citation needed]

Flavours[edit]

Availability of flavours[edit]

Flavour U.S.[2] U.K.[4] Australasia[5]
Active Yes No Yes
Spearmint Yes Yes Yes
Peppermint Yes Yes Yes
Cool Breeze Yes Yes Yes
Winterfresh Yes No No
Ice Yes Yes No
Polar Ice Yes No No
Classic Bubble Yes Yes Yes
Smooth Mint Yes Yes Yes
Strawberry Yes Yes Yes
Watermelon Yes Yes Yes
Tropical/Mango Yes Yes Yes
Berry Yes Yes Yes
White Yes Yes Yes

References[edit]

  1. ^ "Worldwide Brands". Wrigley.com. Retrieved 2013-03-04. 
  2. ^ a b "Extra | Sugar Free Gum | Extra Dessert Delights". Wrigley.com. Retrieved 2013-03-04. 
  3. ^ "Extra® Gum, the Official Sponsor of the Mexican National Team, Brings CONCACAF Gold... – CHICAGO, June 24, 2011 /PRNewswire/". Prnewswire.com. Retrieved 2013-03-04. 
  4. ^ "Wrigley UK :: Extra". Wrigley.com. Retrieved 2013-03-04. 
  5. ^ "EXTRA®". Wrigley.com.au. Retrieved 2013-03-04. 

External links[edit]