Extravaganza (music festival)

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Extravaganza
ASPB Logo
Genre Hip hop, Rock, Pop, Hardcore, Reggae
Dates Mid to Late May
Location(s) UC Santa Barbara
Years active 1979 - present
Founded by ASPB of UCSB
Website
Official website

Extravaganza is an annual free campus music festival held at the University of California, Santa Barbara that began in 1979 and has been held every year since 1989.[1] It takes place towards the end of spring quarter and is funded by a student lock-in fee. The event is planned, promoted, and run by the Associated Students Program Board.

Extravaganza is held in Harder Stadium and draws thousands of students and out of town visitors every year. As of 2011, the festival is only open to UCSB students, staff, and faculty. The stage occupies the north end of the field while booths for student groups, sponsors, and activities line the sides.[2] Attendees must comply with a mandatory pat down and bag search (carried out by Community Service Organization officers[3]) before entering the stadium.

History[edit]

Extravaganza began as a small showcase for local bands and has since expanded to feature well-known acts.

Extravaganza used to feature two stages, but this practice was ended in 2005 due to a decision to downsize the number of bands in favor of bigger-name acts. However, the first performer remains a local act, usually chosen through a Battle of the Bands.[4]

May 16, 2009 was Extravaganza's 29th anniversary.[5] The format of the festival was altered in order to mark this special occasion. Instead of being the usual day show (11 AM to dusk), X '09 transitioned from day to night, with gates opening at 3 PM and the headliner (Ludacris) concluding his set at approximately midnight. A large high definition screen was placed next to the stage in order to give the back of the crowd a better view of the acts. ASPB requested student-made short film submissions to be played between sets.[6]

Talent[edit]

1980s[edit]

  • June 1, 1980
Jailbait, Reverie, Tom Ball & Kenny Sultan, Oasis, Steve Wood & Beth Fichet Band, John Kay & Steppenwolf, Cecilio & Kapono
  • May 31, 1981
100%, Missing Persons, Pelin, Wild Blue Yonder, Eric Burdon, Paul Rodriguez, Contingency
  • May 16, 1982
The Beat, D-Day, Al Vizzutti, Skanksters, Pura Vida
  • May 21, 1983
Mojo, Transport, One Heart, 20/20, Tommy Tutone
  • May 20, 1984
Jack Mack and the Heart Attack, The Ventures, Mr. Mister, The Rastafarians, The Michael Jackson Band
  • May 17, 1986
Lone Justice, The Busboys, Babylon Warriors, Fishbone, IV All Stars
  • May 17, 1987
Common Sense, Confusion, Burning Couches, Crucial DBC
  • May 6, 1989
Jane's Addiction, Mary's Danish, Toad The Wet Sprocket, Common Sense, Burning Couches

1990s[edit]

  • May 19, 1990
Agent Orange, Havalina, Timmy Gatling, Everlast, The Groov, The Itch, Milestone Easy, The Mudheads
  • May 11, 1991
Mary's Danish, Trulio Disgresias, No Doubt, Lula and Afro Brasil, Dread Flimstone, Ugly Kid Joe, Montage W/ Soul
  • May 16, 1992
Eleven, Fungo Mungo, Skankin' Pickle, Indica, Los Guys, Evil Farmer
  • May 22, 1993
Fishbone, The Pharcyde, Taumbu, Half Way Home, Sun 60, Mother Tongue, The Graceful Punks
  • May 21, 1994
They Might Be Giants, Del tha Funkee Homosapien, Frente!, Casual, The Muffs, The Grays, Ben Harper
  • May 13, 1995
Sublime, Coolio, The Untouchables, Mojo Nixon, The Fuzz, The Nonce, Jimmy 2 Times
  • May 18, 1996
NOFX, Aceyalone, Skankin' Pickle, Tha Alkaholiks, Big Bad Voodoo Daddy, Jimmy 2 Times
  • May 17, 1997
Ben Harper, Five For Fighting, Kurtis Blow, Down By Law, The Upbeat, Cool Water Canyon, The Leftovers, Fidget
  • May 16, 1998
Social Distortion, The Roots, Royal Crown Revue, Ozomatli, Animal Liberation Orchestra, Afrodisiac
  • May 22, 1999
Run-D.M.C., The Vandals, Del tha Funkee Homosapien

2000s[edit]

  • May 20, 2000
Spearhead, Ozomatli, The Black Eyed Peas, The Aquabats
  • June 2, 2001 - Took place at Rob Field due to Harder Stadium renovations.[7]
Main Stage - The Pharcyde, Save Ferris, Tha Liks, Jack Johnson, Ozma
Second Stage - Gravity Willing, Titsofrenix, Warsaw, Ambionic, Pressure 4-5, New Boyz
  • May 18, 2002
De La Soul, The Breeders, Zebrahead, Aceyalone
  • May 17, 2003
Main Stage - Dilated Peoples, Slightly Stoopid, Eve 6, Nerf Herder, Dredg
Second Stage - Ankore, Kissing Tigers, the History Of, Blue Room, Falsehood
  • May 22, 2004
Main Stage - MxPx, Talib Kweli, Donavon Frankenreiter, The Bronx, MF Doom
Second Stage - Code 415, The Colour, The Penfifteen Club, Satin, The Return
  • May 15, 2005
Busta Rhymes, Damian Marley, RJD2, The Walkmen, The Hairbrain Scheme
  • May 21, 2006
E-40, Pepper, Animal Liberation Orchestra, The Pharcyde, Rebelution
  • May 20, 2007
T.I., Ben Kweller, Mickey Avalon, Suburban Legends, Boombox Orchestra
  • May 18, 2008
Nas, Hellogoodbye, Saosin, Blue Scholars, Out Of State
  • May 16, 2009
Ludacris, Asher Roth (surprise guest), Girl Talk,[8] Cold War Kids, The Cool Kids, Rebelution, Willy Northpole, The New Boombox Orchestra, Deejay Raph[9]

2010s[edit]

  • May 15, 2010
Drake, Birdman (surprise guest), Edward Sharpe and the Magnetic Zeros, Chromeo, Super Mash Bros, Soul Minded
  • May 15, 2011
Cee Lo Green, Rusko, Talib Kweli, The Expendables, Sprout
  • May 20, 2012
Snoop Dogg, Wolfgang Gartner, Iration, Surfer Blood, The Fire Department
  • May 19, 2013
Kendrick Lamar, Dada Life, J-Boog, The Growlers, Alpha Phunk
  • May 18, 2014
Diplo, Local Natives, Chance The Rapper, Jhene Aiko, Yancellor Chang, T-Fresh

Attendance[edit]

  • May 22, 2004 : 7,000+[10]
  • May 15, 2005 : 9,000+[11]
  • May 21, 2006 : 7,000+[12]
  • May 20, 2007 : 6,000+[13]
  • May 18, 2008 : 8,000+[14]
  • May 16, 2009 : 12,000+[15] overall, with 4,000+ in and out.
  • May 15, 2010 : 12,000+ at peak, with 1,500 circulating.

Line up release[edit]

Each year ASPB strives to announce the Extravaganza line up in a creative manner that engages student body participation.

  • May 18, 2008 : A flash mob of students acting like dinosaurs was organized as a banner bearing the line up was dropped in Storke Plaza.[16]
  • May 16, 2009 : Fortune cookies holding the name of an act were distributed throughout campus to encourage students to share and discuss the line up.
  • April 29, 2010 : A viral marketing campaign was launched on Facebook, Twitter, and the official AS Program Board website. At peak, the website received 1,600 requests per second.[17]

Promotional material[edit]

References[edit]

  1. ^ Extravaganza Goes Flipmode - Daily Nexus[dead link]
  2. ^ Campus Map
  3. ^ UCSB Police Department[dead link]
  4. ^ Extravaganza To Host Fewer Bands, Bigger Headliners - Daily Nexus[dead link]
  5. ^ Extravaganza Website
  6. ^ Facebook Event for Film Submissions
  7. ^ Annual Free Concert Will Satisfy All Musical Tastes - Daily Nexus[dead link]
  8. ^ Interview with Girl Talk - Daily Nexus[dead link]
  9. ^ Interview with Deejay Raph - Daily Nexus[dead link]
  10. ^ Rock, Rap Fans Scream at Annual Extravaganza - Daily Nexus[dead link]
  11. ^ Fans Flock to UCSB's Extravaganza - Daily Nexus[dead link]
  12. ^ Bands, Crowds Jam at Extravaganza - Daily Nexus[dead link]
  13. ^ Harder Stadium Welcomes Crowd for Extravaganza - Daily Nexus[dead link]
  14. ^ Nas, Saosin Draw Extravaganza Crowd - Daily Nexus[dead link]
  15. ^ Ludacris Headlines Music Event - Daily Nexus[dead link]
  16. ^ Flash Mob Announces Annual Extravaganza Lineup[dead link]
  17. ^ Facebook Event Announces Extravaganza Lineup Release

External links[edit]