Visionworks of America

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Visionworks of America
Type private, subsidiary
Industry eyewear/optical retailing
Founded 1988
Headquarters 175 E. Houston Street
San Antonio, Texas 78205
United States
Number of locations approx. 430 (as of 2009),[1][2] operated under various trade names (not the ECCA name)
Area served United States
Employees 5,600[2]
Parent Highmark, Inc.
Divisions Visionworks
A Visionworks location in a strip mall in Hillsboro, Oregon

Visionworks of America, Inc. (formerly Eye Care Centers of America) is an American company which operates or manages about 430 optical retail stores in 36 U.S. states.[1][2] The company was incorporated in 1988. It is based in Downtown San Antonio, Texas, and has about 5,600 employees.[2] Stores operate under eleven different trade names,[1] including "EyeMasters," "Visionworks," "Vision World," "Doctor's VisionWorks," "Dr. Bizer's VisionWorld," "Dr. Bizer's ValuVision," "Doctor's ValuVision," "Hour Eyes," "Stein Optical," "Eye DRx" and "Binyon's".[3] As of June 2013, the eleven aforementioned different trade names are consolidating into a single entity and will all operate under the Visionworks name.

Visionworks of America is a subsidiary of HVHC, a Highmark Inc. company.[4] Its former parent company, ECCA Holdings Corp., merged with Pittsburgh-based HVHC in 2006, resulting in Eye Care Centers of America Inc. becoming a wholly owned Highmark subsidiary. [3] ECCA had 385 stores, in 36 states, at that time.[3]

Its largest chains are EyeMasters, with about 160 stores,[5] and Visionworks, with 140 stores.[4]

Revenue in 2001, when the company had 360 stores (in 32 states) was $336 million.[6]