FAME is a retail branding agency headquartered in Minneapolis, Minnesota. Founded in 1990, it is part of the TBWA Network and Omnicom Group portfolio. In 2010, FAME was named TBWA's fastest growing agency.
In 2001, FAME was the first agency to open an on-site retail lab. Branded "Once Famous," the boutique was set up as a home furnishings gift store. Once Famous allowed FAME to directly observe shopping patterns and gather insights in an actual retail environment. Open for three years, the 2,200-square-foot (200 m2) store was equipped with multiple cameras and microphones and an observatory lab housed in an adjacent focus group space.
Take Charge of Education, the Target credit card program that donates 1% of consumer purchases to the K-12 school of their choice. As of September 2009, Target has awarded $273 million to schools nationwide.
Target World Challenge, an invitational golf event hosted by Tiger Woods.
Start Something, the Target and Tiger Woods Foundation program that offers assistance to underprivileged youth.
Target House, the residence for patients’ family members at St. Jude Children’s Research Hospital in Memphis, TN.
One Spot dollar store concept within Target stores.