|Parent||FAW Car Company|
With products based on older Mazda sedans, Besturn successfully caters to upper middle-class Chinese consumers. At least one new model derives from the second generation Volkswagen Jetta. FAW, Besturn's owner, also manufactures the Chinese market version of the car many Besturn products are based on, the Mazda 6, and Besturn models were initially produced in FAW's Mazda factories.
The Besturn B70, initially called the C301, made its debut in 2006. It is based on an older Mazda 6 and uses the Ford CD3 platform. The Besturn B50 was released in 2009; also derived from a Mazda 6, other components come from Volkswagen products. As of 2011, future models will include the Jetta-based B30 and the Mazda 6-derived B90.
The 134,500 units sold in 2010 constituted a substantial increase over the 70,000 of the prior year.
Relationship with Hongqi
The products of another FAW brand, Hongqi, may be easily confused with Besturn cars. Until 2011 the two brands shared badging, and in 2008, due to flagging sales, Hongqi showrooms were merged those of Besturn. It was thought that giving the Hongqi brand more sales outlets would increase sales.
- Besturn B90 Sedan spotted out testing chinacartimes.com, October 27, 2010
- Besturn Does China's FAW Car Co. A Good Turn forbes.com. 07.11.08, 5:29 AM ET
- This is a 30 year old car – Besturn B30 at the Shanghai Auto Show chinacartimes.com, April 27, 2011
- Besturn B90 to launch this year to be Mazda6 based chinacartimes.com, March 24, 2011
- Mazda and Besturn to stop sharing production line By Helen Zhang. gasgoo.com, June 22, 2010
- FAW Launches Besturn C301 Performance Luxury Sedan Xiao Li and Wei Xin. FAW Official Site, Sep 13, 2006
- About Besturn FAW Car Company Official Site
- "CHINA'S FIRST AUTOMOBILE WORKS POSTS 31.6% RISE IN 2010 SALES". Asia Pulse (Rhodes). Jan 19, 2011.
- For shared badging, see FAW to give B50 a new grill and logo for 2011? chinacartimes.com, December 28, 2010
- For 2011 Besturn re-badging, see Besturn brands to carry the FAW logo from now on chinacartimes.com, May 24, 2011 at 9:21 pm
- AW Car to merge Hongqi, Besturn sales networks gasgoo.com, July 30, 2008
- FAW mulls merging Besturn, Xiali sales networks By George Gao. gasgoo.com, October 27, 2008