FLIP Publicity & Promotions Inc is a Canadian arts and entertainment communications agency that provides publicity and promotions strategies for clients, many of whom are in the entertainment realm. Created in 1991 by founder and president Carrie Sager, the company has worked on more than 1500 productions.
FLIP provides press representation for a wide range of clients, although their "bread and butter" accounts still seem to be rooted in the theatre. Past and present clients include Cirque du Soleil, Dancap Productions, The Toronto Symphony Orchestra, Mump and Smoot, NXNE, Luminato Festival, Show One Productions, Factory Theatre, RetroFestive.ca, Sony Centre for the Performing Arts, Ross Petty Productions, imagineNATIVE Film + Media Arts Festival, Toronto Sketch Comedy Festival, Toronto Pride, Debra DiGiovanni, Darrin Rose, Yonge-Dundas Square, The Theatre Centre, Louise Pitre, Toronto Fringe Festival and a host of others.
The company also publishes The FLIPSTER , a popular e-zine full of rants, reviews, and recommendations. The FLIPSTER is (virtually) published and the issues are given blended names, resulting in issue dates such as Mapril and Jebruary.
FLIP Publicity & Promotions is located in Toronto’s Annex neighborhood.