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The American oil billionaire Armand Hammer collected many Fabergé pieces during his business ventures in communist Russia in the 1920s. In 1937, Armand Hammer’s friend Samuel Rubin, owner of the Spanish Trading Corporation which imported soap and olive oil, closed down his company because of the Spanish Civil War and established a new enterprise to manufacture perfumes and toiletries. He registered it, at Hammer’s suggestion, as Fabergé, Inc. The Faberge family did not learn about this until after World War II ended. Unable to afford protracted and expensive litigation, in 1951 they settled out of court for US$25,000 ($221,122 today) for the Fabergé name to be used in connection with perfume. Soon, Rubin added cosmetics and toiletries under the Faberge banner, usually sold in upscale department stores. Faberge had a high, prestige status, similar to rivals Coty, Guerlain and Elizabeth Arden. However, by 1964, Rubin sold Fabergé Inc. for $26 million to George Barrie and the cosmetics company Rayette. In 1964, Rayette changed its name to Rayette-Fabergé Inc., and, in 1971, the company name was changed back to Fabergé Inc.
The Fabergé cosmetics brand 
From 1964 to 1984 under the direction of George Barrie, Fabergé launched many successful cosmetics products and hired celebrities to endorse them. In addition a media division made feature movies.
Mr. Barrie supervised Fabergé's introduction of the popular Brut toiletry line for Fabergé which was promoted by the football players Joe Namath, Paul Gascoigne and Kevin Keegan, as well as the boxers Mohamed Ali and Henry Cooper, and the actress Kelly Le Brock  among others. Brut became the best selling cologne in the world at the time. It is still available in stores worldwide today.
In 1967 movie star Cary Grant had been appointed a "creative consultant" to Rayette-Faberge. He spent a year attending sales conventions and visited Faberge plants around the world. In May 1968, Grant was elected a member of Faberge's board of directors. He received a salary of $15,000 a year, a rent-paid luxury apartment in New York City (where Faberge's HQ was located), unlimited travel expenses and the use of the company's private fleet of helicopters and planes. By 1970, Grant divided his time between Los Angeles and New York. He never endorsed specific products or appeared in commercials.
In 1977 Barrie launched the Farrah Fawcett hair product and fragrance lines and he signed the actress and star of Charlie's Angels to a promotional contract with Fabergé. A famous Fabergé TV ad featured Joe Namath being shaven by Farrah Fawcett.
James Bond actor Roger Moore became another celebrity board member in 1970. George Barrie established Fabergé's filmmaking division, Brut Productions, in 1970 and produced the Academy Award-winning movie, A Touch of Class in 1973 and other feature movies.
Barrie launched the Babe fragrance in 1976 which, in its first year, became Fabergé's largest-selling women's fragrance worldwide.
The granddaughter of writer Ernest Hemingway, model and actress Margaux Hemingway, received a $1 million contract to promote the perfume Babe by Fabergé in a very popular advertising campaign. Her famous Babe campaign was remembered again by millions after her mysterious death in 1996. Babe received two awards from the Fragrance Foundation for its launch, Most Successful Introduction of a Women's Fragrance in Popular Distribution and Best Advertising Campaign for Women's Fragrance.
By 1984, the company had expanded its personal care products to Aphrodisia, Aqua Net Hair Spray, Babe, Cavale, Brut, Ceramic Nail glaze, Flambeau, Great Skin, Grande Finale, Just Wonderful, Macho, Kiku, Partage, Tip Top Accessories, Tigress, Woodhue, Xandu, Zizanie de Fragonard, Caryl Richards, Farrah Fawcett, and Fabergé Organics.
In 1984, McGregor acquired Fabergé and discontinued many Faberge products. The company launched Mcgregor by Fabergé cologne the same year. New product lines were introduced including men's, women's, and children's apparel under the trademarks Billy the Kid, Scoreboard, and Wonderknit.
In 1986, Mark Goldston, a specialist in evaluating areas of untapped sales and profit, was named President of Fabergé. He was principally responsible for targeting and acquiring Elizabeth Arden from Eli Lilly and Company.
Fabergé Inc was acquired by Unilever in 1989 for US$1.55 billion. In 2001 Lever Fabergé was formed through the merger of Lever Brothers and Elida Fabergé, two long-established Unilever companies. Lever Fabergé today owns hundreds of cosmetics, household, and other brands including Dove, Impulse, Sure, Axe, Organics, Timotei, Signal, Comfort, Domestos, Surf, Sun, and Cif.
However, in January 2007 Unilever sold its entire global portfolio of trademarks, licences and associated rights relating to the Fabergé brand. The new owner is Cayman Islands-based Fabergé Limited. Unilever removed the Fabergé name from all its products and packaging by the end of 2007. Brut is now marketed in Europe by Brut Parfums Prestige.
The new owners have two aims for Fabergé. The first is to restore Fabergé as an exclusive luxury goods brand dedicated to Fabergé’s heritage by focusing on the highest standards of design and craftsmanship. The second is to create a supplier of individually branded Fabergé gemstones which guarantees exact provenance and ethical sourcing of the stones.
Fabergé Limited announced that it had recruited Mark Dunhill as its CEO effective from November 1, 2007. The company launched its 'Haute Couture' high jewellery collection on September 9, 2009.
TV commercials 
- Farrah Fawcett Shampoo by Fabergé (1978), #1
- Farrah Fawcett Shampoo by Fabergé (1978), #2
- Fabergé Organics Shampoo
- Babe Shampoo
- Adiction by Fabergé (Lisa Snowdon)
- Margaux Hemingway, Babe perfume commercial
The cologne Brut 33 by Fabergé had a product placement in the 1974 James Bond movie The Man with the Golden Gun. In the fight in the dancer's dressing-room, Roger Moore sprays two of the villains in the face with an aerosol can of what is Brut-33 anti-perspirant, a nod to the Fabergé company with which Moore was associated. 
- Fabergé Press Release Historic Reunification of Fabergé: Appointment of CEO dated October 10th 2007
- Faberge Eggs Video at YouTube
- Faberge commercial at YouTube
- Lever Fabergé
- Samuel Rubin profile at undueinfluence.com
- Fabergé history from About.com
- Richard Barrie, Fabergé Inc.