|Type of site||Online Community|
|Owner||I Blame Television Ltd|
|Created by||Andrew Bamforth|
|Alexa rank||117,363 (March 2014[update])|
|This section does not cite any references or sources. (October 2009)|
Faceparty was founded by Andrew David Bamforth in Autumn 1999.
In March 2008, Faceparty was reclaimed by I Blame Television Ltd, after closing down CIS Internet Ltd (Bamforth being a director/Major shareholder) the assets being transferred.
It was also announced that all advertising had been removed in a bid to become less corporate, and that staff levels would fall from 18 to 4.
By June 2006 the site had 6 million members, with another 35,000 new members joining every week. It soon became the UK's most visited website by page impression, beating the likes of eBay and Amazon with over 1 billion page impressions per month (source Hitwise / ABC (Audit Bureau of Circulations UK)).
Faceparty is completely free to join. Additionally, some of the features of Faceparty, such as a user being able to see who has been visiting their profile and rating them, require a premium feature called Cool Tools. Users that want to take advantage of these optional extras are required to pay a monthly fee.
Faceparty also offers Adult Verification System (AVS) which allows users over the age of 18 to view restricted Adult or Pending photos content on other users profiles, for an additional monthly fee.
In mid July 2006, Sony BMG struck a short-lived partnership with Faceparty, allowing its artists to be promoted to the social network's members on an exclusive basis, with competitions, free music downloads, and other promotions planned. This partnership was cancelled when Faceparty was re-claimed by the original owners.
In 2006, Faceparty was censured for running a banner that told purchasers of Blue Skin clothing it would ensure they "got laid", following a complaint to the Advertising Standards Authority from a member of the public, who strongly objected to the message the banner was projecting to Faceparty's younger internet surfers.
- "Faceparty.com Site Info". Alexa Internet. Retrieved 2014-03-01.