Fact (UK magazine)
|Final issue||2008 (print)|
|Company||The Vinyl Factory|
FACT was founded in 2003 as a British bi-monthly music and youth culture magazine. The magazine became notable for commissioning covers by artists including M.I.A., Bat for Lashes, Shepard Fairey, Barry McGee, Peter Saville, Trevor Jackson, Klaxons and Brazil's Os Gemeos.
FACT reached a circulation of 28,000 (25,000 UK and 3,000 overseas) and readership of 100,000+ per issue. FACT was available free from independent record stores, selected clothing outlets and music/arts venues in the UK, and in France, Germany, Spain and Japan.
In 2005 Fact Magazine went digital and in 2008 it became exclusively an online magazine. The FACT web site quickly grew to become the main focus of the editorial team's activities.
In 2009 it started to showcase the best of the marriage between music and art within a vinyl context.
Fact's strategy centered around the download and streaming of exclusive tracks. Every week Fact also offers free mixes by DJs.
Fact is part of the Vinyl Factory group.
Dr Martens advertisement controversy
In 2007, some controversy was caused when Dr Martens placed an advertisement in FACT featuring manipulated photographs of a number of dead rock musicians so that they appeared to be wearing the company's boots in heaven. When families of some of these musicians saw the advert, they reacted angrily, leading Dr Martens to dismiss their advertising agency, Saatchi & Saatchi.