Fahrvergnügen
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Fahrvergnügen (German pronunciation: [ˈfaːɐ̯.fɛɐ̯ˌɡnyːɡn̩]) was an advertising slogan used by the German automobile manufacturer Volkswagen in a 1990 U.S. ad campaign that included a stick figure driving a Volkswagen car.[1]
That German term means "driving enjoyment" in English (from fahren, "to drive," and Vergnügen, "enjoyment"). One of the tag lines incorporating the word was: "Fahrvergnügen: It's what makes a car a Volkswagen."
[edit] References
- ^ Warhola, Debbie (23 August 1991). "FAHRVERGNUGEN / Volkswagen's concept strategy". Colorado Springs Gazette: pp. G1. http://pqasb.pqarchiver.com/gazette/access/246672631.html?dids=246672631:246672631&FMT=ABS&FMTS=ABS:FT&type=current&date=Aug+23%2C+1991&author=Stories+by+Debbie+Warhola&pub=Colorado+Springs+Gazette&desc=FAHRVERGNUGEN+%2F+Volkswagen%27s+concept+strategy&pqatl=google. Retrieved 28 February 2010.[dead link]
2. The Volkswagen "Fahrvergnügen Explained" print ad appeared in The Wall Street Journal on February 2, 1990.
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[edit] See also
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