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The title of this article contains the character ü. Where it is unavailable, the name may be represented as Fahrvergnuegen.
Fahrvergnügen was an advertising slogan used by the German automobile manufacturer Volkswagen in a 1989 U.S. ad campaign that included a stick figure driving a Volkswagen car.
That German term means "driving enjoyment" in English (from fahren, "to drive," and Vergnügen, "enjoyment"). One of the tag lines incorporating the word was: "Fahrvergnügen: It's what makes a car a Volkswagen."
In addition, the slogan was adapted into a radio jingle in which a female voice identified as "Helga" spoke:
- Fahr. Verg! Gnü. Gen.
- Say the word!
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