Fairfield Inn by Marriott
Fairfield Inn by Marriott is a lower cost, economy brand of hotels that are franchised by Marriott International. The intended use is for guests requiring a place to sleep with fewer amenities. This allows Marriott to offer lower prices than would otherwise be possible. Such cost-saving approaches such as consistent building architecture, bedding, and the omission of a full-service restaurant are employed. Typically a deluxe continental breakfast, called "Early Eats," is offered free, featuring a variety of breakfast items, including hot Jimmy Dean breakfast sandwiches.
Marriott International developed the concept for Fairfield Inn in the late 1980s to compete with other economy limited-service (ELS) hotel chains (below $45 a night) like Days Inn, Hampton Inn, Red Roof Inn. The first location opened in October 1987 in Atlanta. Facing well established competition, Fairfield Inn needed a strategy to differentiate itself from its competitors. Management implemented Scorecord terminals to allow guests to rate the hotels as either 'excellent' 'average' or poor'. Marriott was then able to track important metrics and provide superior customer service. Additionally, Fairfield Inn placed a heavy emphasis on quality personnel selection to find friendly and positive staff that would also help reduce turnover. This was supported by providing higher wages than competitors (at the time being in the top 25% of wages within the lodging industry).
Many properties have amenities such as a pool, exercise room, whirlpool, same-day dry cleaning, vending machines, business centers, and meeting rooms. Early properties had outside corridors on the first two floors and traditional interior halls on the third floor, as well as stucco paint. Now, all new hotels have traditional interior halls and a number of designs. The brand formerly included properties dubbed "Fairfield Suites"; however, in 1998, those properties became the separate SpringHill Suites chain within the Marriott corporation. Many properties feature both suites and rooms, and these are called "Fairfield Inn and Suites." As of June 2009, there are a total of 570 Fairfield Inn hotels worldwide. The Senior Vice President in charge of Fairfield Inn is Liam Brown.
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