Fairsharemusic

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fairsharemusic
Fairsharemusic Logo.jpg
Location London
Owner Lee Cannon
Founded 2010
Website www.fairsharemusic.com

fairsharemusic was a commercially run social enterprise and award-winning[1] music download store where legal downloads are combined with charitable donations. Based in the United Kingdom the organisation promises to pledge 50% of the net profit from every purchase [2] to one of twenty-two partner charities.[3]

The service has gone offline on March 23rd due to technical problems.[4]

Background[edit]

Launched in June 2010,[5] fairsharemusic was the brainchild of Lee Cannon, a social entrepreneur with extensive experience of working in the music industry.[6] Through working on projects such as Live Aid, Cannon saw what could be achieved when harnessing the power of music to help others.[7] Beta testing of the site began in June 2010 followed by a successful public launch in 2011.

The main premise of fairsharemusic is centred around the concept of Micro-donations [8] whereby individually the amount of money donated from each track is small but collectively they make a huge difference.[9] The organisation is also a pioneer of Embedded generosity through their integration of charitable giving with the purchase of music at no extra cost to the consumer.

Features[edit]

  • White label version of the store provided for each charity partner.
  • Extensive music library of 22 million high quality (320 kbit/s) DRM-free MP3s.
  • Playlists tailor-made by music industry professionals and charitable organisations.[10]
  • Regular features with popular and up-and-coming artists.
  • Digital locker for multiple downloads of paid-for-tracks.[11]

Charity donation[2][edit]

fairsharemusic are fully transparent in detailing where the money spent on every purchase ends up. As well as pledging 50% of net profits to charity they also guarantee to pledge at least 4p of every track price regardless of whether they make a loss.[2] For example, one album costing £7.99 would result in a 32p donation to charity.

The store currently has the backing of twenty two charity partners including Amnesty International, British Heart Foundation, British Red Cross, Centrepoint, Friends of the Earth, NSPCC, Oxfam, Sue Ryder Care, Teenage Cancer Trust, World Wide Fund for Nature, Action Aid, Alzheimer's Society, Cancer Research UK, Keep Britain Tidy, Marie Curie Cancer Care, Nordoff-Robbins, RSPCA, Vinspired, Virgin Unite, War Child (charity), WWF (conservation organization), Youth Music and Arlington Futures.[3]

References[edit]

  1. ^ Guardian, The. "Winners 2011", The Guardian. Retrieved on 2013-05-07.
  2. ^ a b c http://www.fairsharemusic.com/about-us/doing-the-sums
  3. ^ a b http://www.fairsharemusic.com/about-us/charity-partners
  4. ^ [1]
  5. ^ http://www.dailymail.co.uk/sciencetech/article-1290910/Charity-music-download-site-gives-half-proceeds-good-causes.html
  6. ^ http://www.startups.co.uk/fairsharemusic-lee-cannon-and-jonny-woolf_1.html.
  7. ^ http://www.fairsharemusic.com/about-us/the-story
  8. ^ http://www.startups.co.uk/fairsharemusic-lee-cannon-and-jonny-woolf_1.html
  9. ^ http://www.fairsharemusic.com/about-us/micro-donations
  10. ^ http://www.foe.co.uk/news/johnny_borrell_playlist_24261.html
  11. ^ http://www.pocket-lint.com/news/104443-fairsharemusic-legal-and-ethical-downloads

External links[edit]