Music videos, relationship rumours, D'banj's take
There were two music videos released for the song. The first music video, released on January 26, 2010, features the Kokomaster and the Face of Africa 2010 finalists. The finalists selected for the video were told to play various video vixen characters that include "Rock Chick", "Russian Princess", and "Harajuku Girl" among others. Mo' Hits Records decided to shoot another music video after the first one received negative views from people who thought the video didn't complement the song; moreover, many people thought it was a bit naive to hire models to play the role of vixens.
The second music video was released on May 4, 2010 and stars Genevieve Nnaji, one of Nigeria's most notable actresses. Prior to the release of the music video, there were speculations that the two (Genevieve and D'banj) were dating; speculations grew bigger when the two kissed at the end of the music video. According to Nollywood Watch, "the romance, which was believed to be a gimmick to attract sales to the video and give D’Banj a hype based on the international recognition of Genevieve Nnaji, who is also on the height of her career judging from a profile-cast of her by American TV host, Oprah Winfrey, on her show, really hit the target with people falling for the line that the duo had indeed fallen in love." Nollywood Watch also added that Genevieve was paid 2 million naira for the role she played in the music video. During an interview with Toolz on Ndani's "The Juice", D'banj confirmed the speculations and buzz surrounding his alleged affair with the actress. He said they were friends who were in a brief relationship. Nollywood Watch also added "further investigations revealed that the duo had a brief romance which wasn’t really serious, before the actress blew in the whistle on whatever ‘deal’ she had with the singer." 
During an interview with MTV The Wrap Up 's Nonny Orakwue, D'banj was asked to gave his take on why he thinks 'the West' is taking interest in African artists. His response was: "The Western world can hear and know the tunes like ‘Fall In Love’ and ‘Suddenly’ because they were massive songs and have someone like Rihanna or Cheryl Cole sing on 'Fall In Love'. The fact that people already think that it’s possible shows that it can be a big thing. I’m just begging for people to have an open mind and accept us."
"Fall in Love" won the "Most Gifted Afro Pop Video" award at the 2010 Channel O Music Video Awards. It was nominated for the "Song of the Year" award at the 2009 Hip Hip World Awards (The Headies).  Moreover, the music video for "Fall in Love" received the "Best Male Music Video of the Year (Artist & Director)" nomination at the 2010 Nigeria Entertainment Awards.
People's affection for the song is best exemplified and summarized in Qriss' "Fall in Love" cover. Nigerian recording artist Qriss released a song titled "Fall in Love (a D'banj cover)" from his mix-tape, Pieces Of Me. Super Q of 360nobs praised the song, adding: "In this lyrically smoking entrée, one finds his style intensely endearing and amusing so much so that D’banj may have to renounce his ‘kokomaster’ title since Qriss would be amassing most of his kokolettes henceforth with his engaging delivery and personality. Qriss’s consistency in the art is highly commendable and really makes one wonder as to whether the entertainment scouts are on a sabbatical."