Fallon Worldwide
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Fallon Worldwide is an international advertising agency headquartered in Minneapolis, Minnesota with affiliate offices in London, Singapore, Hong Kong, São Paulo and Tokyo. It is a subsidiary of Publicis.
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[edit] History
In 1998, Fallon embarked upon a global expansion program to serve its multinational clients. In 2000, Fallon restructured itself, creating a "inventing connection planning" division and building a digital communications group to create advertising for the evolving digital media marketplace. The company has also expanded its services to include viral marketing content such as BMW Films for BMW, the Archipelago Open Show and Press The Green Button for Microsoft.
[edit] Campaigns
- Rolling Stone - Perception/Reality
- Time Magazine - Red Border
- MTV - Jukka Brothers
- Lee Jeans - Buddy Lee
- Lee Jeans - Super Greg VS Buddy Lee
- Holiday Inn Express - Stay Smart
- Electronic Data Systems - Cat Herders
- BMW - BMW Films
- Skoda - Cake
- CitiBank - Live Richly
- United Airlines - It’s Time To Fly
- Virgin Mobile - Chrismahanukwanzakah
- Sony - Balls
- PBS - Be More campaign
- Amazon.com - Amazon Theatre short films
- Cadbury Schweppes - Gorilla
- McDonald's - Arch Deluxe - one of the largest ad campaign failures ever.[1]
[edit] References
- ^ Mark Kassof (June 1997). "Lessons from marketing flops.". Kassof.com. Archived from the original on 2007-12-23. http://web.archive.org/web/20071223001224/http://www.kassof.com/insights/ri-su97f.htm. Retrieved 2008-01-15.
[edit] External links
- Official site
- Website for Pat Fallon and Fred Senn's book, "Juicing the Orange"
- The Work: 25 Years of Fallon, Pat Fallon and Bob Barrie, Easton Studio Press, 2006
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