Vidding

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 It has been suggested that anime music video be merged into this article or section. (Discuss)

Vidding is the practice of creating fan-made music videos (sometimes called songvids or fanvids) that edit clips from favorite TV shows, anime series, movies, or even official music videos, to another song. It is a cross between narrative story-telling and visual poetry and their content can range from a simple tribute to a favorite character or delve into shipping/slash. Interestingly, while a large number of anime video-makers (or vidders) are male, the bulk of vidders in media (TV/film) fandom are women (although these general lines are beginning to slightly blur). The first songvid was made by Kandy Fong in the 1970s when, at a Star Trek convention, she combined stills on a slide projector and a cassette player. Shortly after that, the Sony Betamax became available to the consumer, and vidders were able to take video clips from taped shows and place them over their own soundtracks. Most fan-run conventions (Bascon, Escapade, MediaWest*Con, etc.) host music video shows or vid shows. With the advent of new digital media, fan vids have been made more possible by digitization. Episodes of television shows can be transferred into a different format and made accessible on the computer and internet The practice of vidding also seems to follow some of the ideas in the hacker ethic, whereby all information is seen by the users as free, and can be improved in an act of creativity on the computer.[1] Proponents say using copyrighted material in vidding has generated or allowed for greater creativity among groups of people who would not engage in such practices otherwise.[2]

Contents

[edit] Love story Fanvids

Many fanvid makers on YouTube are primarily concerned with love story components of their favorite films or TV shows. They are able to further romanticize scenes that include characters involved in a romantic story arc. In episodic TV, as plots are on-going and the future undetermined, fanvidders find a way to "lobby" for a romantic connection. These supporters, or "shippers", of certain on-screen couples also manipulate clips to retroactively change scenes into how the shippers wanted them to be in the first place. Whether these count as improvements depend solely on fans.

[edit] Terminology

Invented words are also used when describing fan videos. For example, 'Ship' means a relationship between two characters and some people are referred to as 'Shippers' for a particular couple. 'Slash' stands for a male/male relationship. Also 'canon' means something that has been stated in the book/ film and is the truth in relating to it, whereas 'Fanon' is something that fans think has happened but is not stated in the book/ film so is merely speculating. The initials of two characters can also be used to tell the watcher what 'ship' it is about, e.g. MM/AD. MM may also stand for multimedia, which in vidding means a vid made from more than one source show. A garbage can vid is a multimedia vid with source from tens or even hundreds of shows and movies.

Songvids are also known as "music videos", "music vids", "fan vids" or "fanvids", "song videos" or as just "vids". The creators of songvids refer to themselves as "vidders" and the act in itself, as "vidding".

[edit] Ownership and Copyright

With the advent of new media, in an age of digitization, clips from television shows can be easily transferred onto the computer and internet, which support various formats. This allows an intermingling between television and online media.[3] In this process, a prosumer can create their own work out of copyrighted material. As only small snippets of video images are used and no profit is made, some fans (and lawyers) argue that it should fall under the Fair Use exception to copyright laws. Visit the Electronic Frontier Foundation for their take on how Fair Use applies to amateur video maker's creations.[4]Henry Jenkins, a leading academic in popular culture studies and author of "Textual Poachers: Television Fans and Participatory Culture" writes that "Such works certainly interpret the original series but not in a sense that would be recognized by most Literature teachers. They are not simply trying to recover what the original producers meant. They are trying to entertain hypotheticals, address what if questions, and propose alternative realities. Part of the pleasure of fan-made media is seeing the same situations through multiple points of view, reading the same characters in radically different ways. The same artist might offer multiple constructions of the characters and their relationships across different works—simply to keep alive this play with different readings." [5] While vidders might view their sequence of clips with a background song as their own work, copyright law attributes the clips and even the music as the property of those who originally produced them on older media forms such as the radio and television. Websites such as YouTube caution against the uploading of copyrighted material, even though thousands of fan vids have been uploaded there. Fans with material on that website will sometimes find their vids removed with a copyright infringement message, despite having spent time and effort on perfecting their fan creations.

[edit] See also

[edit] References

  1. ^ Levy, S. (1984) "The Hacker Ethic", Hackers: Heroes of the Computer Revolution Anchor Press, New York
  2. ^ Levy, S. (1984) "The Hacker Ethic", Hackers: Heroes of the Computer Revolution Anchor Press, New York
  3. ^ Croteau, D. & Hoynes, W. (2003) Media Society: Industries, Images and Audiences (third edition) Pine Forge Press, Thousand Oaks
  4. ^ [1]
  5. ^ Henry Jenkins and "How to Watch a Fan-Vid"[2]

[edit] Further reading

Retrieved from "http://en.wikipedia.org/wiki/Vidding"
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