Farm Fresh Food & Pharmacy

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Farm Fresh Food & Pharmacy
Industry Retail
Founded 1957
Headquarters Virginia Beach, Virginia
Number of locations 43
Products Bakery, dairy, deli, frozen foods, general grocery, meat, pharmacy, produce, seafood, sushi bar, snacks, wine, beer

Farm Fresh Food & Pharmacy is a supermarket chain with forty-three stores, primarily in Virginia. Its headquarters is located in Virginia Beach, Seahawk Circle off of Lynnhaven Parkway and its largest presence is in the surrounding Norfolk/Virginia Beach (Hampton Roads) metropolitan area, although it also has a store in Elizabeth City, North Carolina. The company is a wholly owned subsidiary of Eden Prairie, Minnesota-based SuperValu.


Farm Fresh was started when people started working together to develop a neighborhood grocery store in 1957 with world class service. The name 'Farm Fresh' was chosen from entries submitted by local residents. Farm Fresh merged with competitor Giant Open Air Markets in 1986. After that merger, Farm Fresh added the arch in its logo that Giant Open Air used at its stores. Also, in the late 1980s, Farm Fresh purchased Lou Smith Supermarkets, which had a strong presence on the peninsula and Gloucester areas. In 1997, Farm Fresh made local headlines due to financial problems, which led to filing of bankruptcy. In March 1998, Farm Fresh was purchased by Richfood Holdings, Inc., which also owned Shoppers Food & Pharmacy. The company would have closed but the purchase by Richfood (Farm Fresh's biggest vendor) kept the company alive. In August 1999, Richfood Holdings was purchased by SuperValu Inc. On November 4, 2009, longtime executive Gene Walters died at the age of 86. Farm Fresh president Ron Dennis retired and was replaced by Gaelo de la Fuente, vice president of retail operations support for SuperValu Inc., as of March 10, 2010. [1]

On September 11, 2012, Gaelo de la Fuente retired as President "to pursue other interests". Bill Parker, senior vice president of merchandising for Farm Fresh, took over as interim president as of September 15, 2012, and was promoted to President on March 4, 2013. Only a couple of months in his new position Bill Parker also left "pursuing other interest". In August of 2013, Micky Nye, Vice President of Shoppers Food & Pharmacy, entered the position becoming the first female president of Farm Fresh. The goal of Micky and her team is "Freshness you deserve, Savings you expect".

Farm Fresh's Vision/Mission[edit]

An Extraordinary Neighborhood Grocery Store making a positive difference in people's lives!

Farm Fresh Mission- the Farm Fresh Team pledges to present you with: An unwavering commitment to superior service and a highly satisfying experiences Knowledgeable, thoughtful and caring associates Outstanding quality and unparalled freshness On going innovation to meet the ever changing need of their customers

See also[edit]

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