Farmfoods
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| Type | Private |
|---|---|
| Industry | Retail |
| Founded | 1954 |
| Number of locations | 316 stores |
| Products | Frozen food |
| Website | www.farmfoods.co.uk |
Farmfoods is a Scottish supermarket chain operating throughout the United Kingdom. Farmfoods predominately sells frozen food and also grocery items.
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[edit] History
Farmfoods is a privately-owned business in the United Kingdom. The brand has been voted one of Scotland's fastest growing businesses. [1]
Farmfoods originated as an Aberdeen-based meat manufacturing business. Farmfoods then began to freeze products to enable a wider geographical distribution to catering outlets.
By 1975 the entire business had changed its focus from manufacture distributor/wholesale on frozen food retail. An experimental freezer centre was set up in Aberdeen. A further 10 freezer centres were opened across Scotland and Farmfoods in its current format was formed.
[edit] Acquisitions and growth
Farmfoods operated from 31 stores in 1988 and gained initial entry into England through the acquisition of 18 stores from Wallis Frozen Foods.
In the early 1990s, Farmfoods expanded further with the acquisition of the Capital Freezer Centres chain as well as a few smaller freezer centre chains across the country. In 2011, Farmfoods now has over 300 specialist freezer centres across the UK.
Farmfoods stores are typically located in city and town centres, usually in stand-alone units, with some stores are located in shopping centres. However, recently Farmfoods have started to focus on out-of-town facilities.
[edit] Opening hours
Opening hours of Farmfoods stores vary by location.
[edit] Store formats and trading style
Generally, stores are in the form of aisles with waist-height freezer cabinets running along each side and shelving above most freezers.
[edit] Trading stance and pricing policies
Farmfoods slogan is "Great Food at Amazing Prices". Farmfoods do not run promotions like many other supermarkets, but rather put all their effort into have a pricing policy that they believe offers great value for money every day of the year.
[edit] Grocery items
Although the company continues to focus on providing frozen food, in recent years it has developed a range of grocery items. There is a mix of branded and in-house brand or own-brand goods. The chain also owns a number of in-house brands.
[edit] See also
[edit] References
[edit] External links
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