Fashion (film)

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Fashion

Theatrical release poster
Directed by Madhur Bhandarkar
Produced by Madhur Bhandarkar
Deven Khote
Ronnie Screwvala
Zarine Mehta
Screenplay by Ajay Monga
Madhur Bhandarkar
Anuradha Tiwari
Story by Ajay Monga
Narrated by Priyanka Chopra
Starring Priyanka Chopra
Kangana Ranaut
Mugdha Godse
Samir Soni
Arbaaz Khan
Arjan Bajwa
Music by Salim-Sulaiman
Cinematography Mahesh Limaye
Editing by Deven Murdeshwar
Distributed by UTV Motion Pictures
Bhandarkar Entertainment
Release date(s) October 29, 2008
Running time 178 minutes
Country India
Language Hindi
Budget INR 20 crore (approximately)
Box office INR 36.75 crore[1]

Fashion (Hindi: फैशन, Phaiśan ?) is a 2008 Indian film co-produced, co-written, and directed by Madhur Bhandarkar.[2] The film has a massive star cast which includes Priyanka Chopra, Kangana Ranaut and newcomers Mugdha Godse and Arjan Bajwa. Based on the dark side of the world of fashion, the movie depicts it through the protagonist's eye. Kangana plays a former supermodel who faces downfall and comes to the streets; though the story resembles the biography of Geetanjali Nagpal, the director has denied that it is based on her life story.[3] Priyanka Chopra and Kangana Ranaut won awards for Best Actress and Best Supporting Actress, respectively, at the 2009 National Film Awards for their roles.

Contents

[edit] Plot

Aspiring model Meghna Mathur (Priyanka Chopra) expresses her wish to go to Mumbai and pursue her dream of becoming a supermodel. Against her dad's wishes, Meghna leaves her house with dreams in her eyes to strike it big in the modeling world. She experiences some major difficulties in her initial days auditioning several times but being rejected. But she gets a good helping hand with an old acquaintance, Rohit (Ashwin Mushran), an aspiring gay designer who assists big shot designer Vinay Khosla (Harsh Chhaya). She keeps bumping into another struggling model, Maanav (Arjan Bajwa) while making the rounds of modeling agencies for auditions.

She visits Rahul Arora's fashion show where she comes face-to-face with reality of the major people in the industry including the reigning supermodel Shonali Gujral (Kangana Ranaut). She is mocked by the show choreographer Christine and is advised to visit hotshot photographer Kartik (Rohit Roy) for her portfolio. To pay Kartik's high fee she attends functions and even shoots for a lingerie advertisement, all the while mentored by another smalltime model Janet (Mugdha Godse). Subsequently, Meghana's lingerie pictures appear on the cover of a magazine found by her relatives. Meghna becomes good friends with Maanav and even starts sharing his apartment after she faces accommodation problems. Meghna is noticed by a top official Anisha Roy (Kitu Gidwani) of a major modeling agency Panache who brings her to her boss, Abhijit Sarin’s (Arbaaz Khan) notice. Abhijit is impressed by her ambitious nature and go-getter attitude. Panache’s face is Shonali but though very successful, her drug abuse starts becoming a problem for her and subsequently for Panache. Just as Abhijit decide's to put Meghna for a fashion show organised by Vinay Khosla a misunderstanding happen's which leave's Meghna being replaced in that fashion show. She is left emotional and comforted by Abhijit. Abhijit then decides to terminate Shonali’s contract and ropes in Meghna as Panache's new face. Shonali warns Meghna that she will lose herself just as she did.

Meghna becomes an overnight success which nips the budding relationship between her and Maanav. She also starts having an affair with Abhijit. Meanwhile, Janet grabs an opportunity of being designer Rahul Arora's (Samir Soni) showstopper. Rahul gets worried as his mother becomes increasingly doubtful of his sexual orientation and asks Janet to marry him though he tells her that his relation with his boyfriend will be compromised to some extent. Shonali, on other hand, has a wardrobe malfunction and her career ends. Her drug abuse gets worse and she lands up at a rehab centre. Meanwhile, Meghna becomes pregnant with Abhijit's child and reluctantly has an abortion due to the conditions in the contract. She tells about their relationship to Abhijit's wife and Abhijit terminates Meghna's contract with Panache.

An angered Meghna, unable to believe what happened, resorts to alcohol to relieve herself. She gets into a verbal fight with Janet and on the same night attends a rave party where under the influence of cocaine, she unknowingly ends up in bed with a black man. When she comes to her senses, she feels guilty of her act and realises how low she had fallen. She returns to her parents in Chandigarh.

Broken and depressed Meghna lives in Chandigarh for more than a year but she has lost all taste for life including her self-confidence. However, encouraged by her father, she goes back to Mumbai. There she befriends Janet again and models for Rohit's show. However, she freezes on stage and gets negative reviews from the whole industry and media. She visits Maanav to ask forgiveness and learns that he is engaged. Shonali is shown on TV as a highly disturbed alcoholic on the streets. Meghna brings her home and takes it as a challenge to rehabilitate Shonali. She also gets an offer from Rahul to be his showstopper and accepts. One day before the show, Shonali goes missing from Meghna's home. Just before Meghna is to walk the ramp, she gets a call from the police that Shonali has been found dead apparently from a drug overdose. Meghna becomes frigid with sadness, but overcomes the grief and walks on the ramp, which not only revives her career but also heals her self-esteem.

She ultimately acknowledges that her ensuing success is not due to her own efforts to revamp herself, but due to Shonali and Shonali alone, for she was the one who instilled once again her newly found self-confidence and gave her a self-recognition in this so-called glamorous world of fashion. Meghna hence gives up her drinking and smoking habits. The movie ends with Meghna walking the ramp in Paris.

[edit] Cast

[edit] Reception

[edit] Box office reception

The movie released on 29 October 2008 with Golmaal Returns. It had an extremely good opening and most of the shows were a sellout. According to Delhi based distributor Joginder Mahajan "Both films are faring exceptionally well at the box office. Content wise, Fashion is for upper crust audiences and is attracting youngsters; Golmaal Returns is for the masses. However, as per the current statistics, the reaction for Fashion is going at around 70 percent, while Golmaal Returns has fallen to 50 percent. Stay wise, the former is a long-term movie and the initial reaction for it has been 100 per cent."[4] In the end, Golmaal Returns came out to be the fifth highest grossing film of 2008 but Fashion was thirteenth.[1]

Fashion recovered half of its costs - around Rs. 8.5 million - from in-film advertising through its sponsors and endorsements from brands like Lenovo, Sunsilk, Reebok and Kimaya even before it released.[4] Box office India declared the film as average after it grossed Rs. 36,75,00,000.[1]

[edit] Critical reception

Critics praised Priyanka Chopra and especially Kangna Ranaut, for delivering remarkable performances as supermodels who lose everything in the world of fashion. Newcomer Mugdha Godse was also credited for a confident debut.[5]

Taran Adarsh from indiaFM gave the film a 3.5 out of 5 rating, saying " Madhur Bhandarkar, the undisputed king of realistic fares, comes up with yet another hard-hitting film that enlightens you, moves you, motivates and deflates you, even shocks and surprises you and of course, entertains you." He commented "Post Aitraaz, Fashion is another medal that shines the brightest when you look at her (Priyanka's) body of work. But the real star is Kangna. Her role may not be as lengthy as that of Priyanka, but the actress pitches in an awesome performance. Her confidence at the very start is infectious and her overall performance deserves an ovation. Mugdha Godse is, again, supremely confident."[5]

While Rajeev Masand from CNN-IBN gave the film a rating of 3 out of 5, saying " Stop thinking of it as a realistic expose and treat it as just another masala potboiler and chances are you won’t complain. " He, in particular, praised Kitu Gidwani's act as the tour de force performance in the film. Rajeev noted, "Priyanka Chopra turns in a respectable performance, one that will inevitably go down as her best. Ditto for Kangana Ranaut who plays the eccentric superdiva with such an awe and first-timer Mughda Ghodse invests such sincerity into her role..."[6]

Subhash K. Jha called it a truly outstanding film and wrote, "Bhandarkar takes us through a labyrinth of emotions, some devastating in their gut-level directness. But at the end, we come away with a film that gives us something to hold on to permanently even as the characters on screen lose practically everything worth holding on to." Jha noted, "This is Priyanka's coming-of-age film. She looks like a zillion bucks. And acts like a woman who connects with the darkest, most desperate human emotions without wallowing in them. What Kangana does in Fashion, no other actress can do. But there're no surprises in her performance as she has done it before. Mugdha is the female discovery of the year. "[7]

Nikhat Kazmi from The Times Of India said "(in the movie) show stopper (read scene stealer) is crazy, kinky, Kangana who does an exquisite metamorphosis from a wispy, high-strung, nervous child-woman to a stunning ramp diva. Watch her handle her wardrobe malfunction, make faces at her nagging manager or exchange bitter workplace truths with rival Priyanka in the ladies' washroom and you'll realise she's perfected the Girl Interrupted act after similar roles in Woh Lamhe, Life in a Metro and Gangster. The men? No place for them, especially since the women completely overshadow them."[8]

Indianinfo.com gave a glowing review for the film saying, "Bhandarkar takes us through a labyrinth of emotions, some devastating in their gut-level directness. But at the end, we come away with a film that gives us something to hold on to permanently even as the characters on screen lose practically everything worth holding on to. A truly outstanding film." [9]

[edit] Music

Fashion
Studio album by Salim-Sulaiman
Released
11 September 2008 (India)
Genre Feature film soundtrack
Label
Producer Salim-Sulaiman
Salim-Sulaiman chronology
Roadside Romeo
(2008)		 Fashion
(2008)		 Rab Ne Bana Di Jodi
(2008)
Professional ratings
Review scores
Source Rating
Bollywood Hungama 3/5 stars [10]
Planet Bollywood 7/10 stars [11]
ThaIndia 3.5/5 stars [12]

The music is composed by Salim-Sulaiman. The lyrics are by Sandeep Nath and Irfan Siddique. The music has been endorsed by Sunsilk for their new advertisement and is promoting the movie.[13]

[edit] Reception

The album received positive reviews especially for songs like "Mar Jawan" and the main theme. The Newsdose.com said that "It’s an above average album with classics like "Mar Jawan" and Theme of Fashion. Madhur Bhandarkar finally get's a good soundtrack for his movie and Salim-Sulaiman carried on with their good form. A must listen for everyone." [14]

Bollywood Hungama was impressed and said "Fashion works in totality and while numbers like "Fashion Ka Jalwa", "Aashiyana" and "Kuch Khaas" are good in their own right. The cake is taken by the "Fashion - Theme" and "Mar Jawan" which are the pick of the lot. In his career so far, Madhur Bhandarkar's films haven't been known for their music, even though the albums of Corporate and Page 3 still saw some sales on the stands. However, Fashion is all set to break the jinx while turning out to be the first Madhur Bhandarkar film ever to boast of a truly mass as well as class appealing score."[15]

ThaIndia said "Composers Salim-Sulaiman have created great music for the film Fashion and the success or failure of Madhur Bhandarkar’s movie at the box office wouldn’t change the fate of the album which beyond doubt is a commercial success." [16]

[edit] Track listing

Song Singer(s) Notes Duration
"Fashion Ka Jalwa" Sukhwinder Singh, Satya Hinduja & Robert Bob Omulo Picturised on Priyanka's first visit to a fashion show and Kangana's first appearance 4:40
"Mar Jawan" Salim Merchant & Shruti Pathak Picturised on Priyanka's first fashion show and Kangana's awe-inspiring walk 3:59
"Kuch Khaas" Mohit Chauhan & Neha Bhasin Picturised on the moments of Priyanka and Arjan Bajwa 4:59
"Aashiyana" Salim Merchant Picturised on Priyanka's rise to fame 5:27
"Fashion Ka Jalwa (Remix)" Sukhwinder Singh, Satya Hinduja & Robert Bob Omulo Picturised on Priyanka in a club facing the downfall 4:10
"Mar Jawan (Remix)" Salim Merchant & Shruti Pathak Present as background score in the whole movie 3:39

[edit] Awards

The awards it won are highlighted in bold.

[edit] National Film Awards

[edit] Filmfare Awards

[edit] Star Screen Awards

[edit] IIFA Awards

[edit] Stardust Awards

[edit] Apsara Film & Television Producers Guild Awards

[edit] Bollywood Hungama Surfers Choice Award

[edit] References

  1. ^ a b c "Box Office 2008". Boxofficeindia.com. http://boxofficeindia.com/showProd.php?itemCat=215&catName=MjAwOA==. Retrieved 2011-03-21. 
  2. ^ "Priyanka in a startling look - Worldnews.com". Article.wn.com. http://article.wn.com/view/2007/12/27/Priyanka_in_a_startling_look/. Retrieved 2011-07-01. 
  3. ^ "Is Kangna's character in Fashion inspired by real-life model Geetanjali Nagpal?". Bollywoodhungama.com. 2008-10-24. http://www.bollywoodhungama.com/features/2008/10/24/4435/. Retrieved 2011-08-31. 
  4. ^ a b "Fashion, Golmaal Returns set box office on fire". Hindustan Times. 1 November 2008. http://www.hindustantimes.com/Fashion-Golmaal-Returns-set-box-office-on-fire/H1-Article1-348552.aspx. Retrieved 25 March 2011. 
  5. ^ a b Taran Adarsh review of Fashion. bollywoodhungama.com Retrieved on 2008-12-23
  6. ^ Masand's Verdict: Fashion is all masala, no reality. ibnlive.in.com Retrieved on 2008-11-01
  7. ^ Fashion movie review by Subhash K.Jha.nowrunning.com Retrieved on 29-10-2008.
  8. ^ Nikhat Kazmi review of Fashion Times of India.com Retrieved on 2008-12-23
  9. ^ Thursday, October 30, 2008 02:59 [IST] (2008-10-30). "Fashion (A) (H) - Review 2". Movies.indiainfo.com. http://movies.indiainfo.com/2008/10/30/0810300309_fashion.html. Retrieved 2011-08-31. 
  10. ^ "Fashion : Music Review by Joginder Tuteja". Bollywoodhungama.com. http://www.bollywoodhungama.com/movies/musicreview/13048/index.html. Retrieved 2011-07-01. 
  11. ^ "Fashion - music review by Samir Dave". Planet Bollywood. 2008-09-11. http://www.planetbollywood.com/displayReview.php?id=m103008021313. Retrieved 2011-07-01. 
  12. ^ "‘Fashion’ songs will delight listeners (Music Review)". Thaindian.com. 2008-10-07. http://www.thaindian.com/newsportal/entertainment/fashion-songs-will-delight-listeners-music-review_100104299.html. Retrieved 2011-07-01. 
  13. ^ IANS (16 October 2008). "'Fashion' earns Rs.85 mn from in-film advertising". The Hindu. http://www.hindu.com/thehindu/holnus/009200810161632.htm. Retrieved 2011-08-31. 
  14. ^ Fashion music reviewTheNewsdose.com Retrieved on 2008-12-23
  15. ^ Fashion Music review Bollywood Hungama Retrieved on 2008-12-23
  16. ^ Fashion songs will delight listeners (Music Review) Thaindian News Retrieved on 2008-12-23

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