Fashion Fair Mall

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Fashion Fair Mall
Location Fresno, California 93710
Coordinates 36°48′22″N 119°46′34″W / 36.806°N 119.776°W / 36.806; -119.776Coordinates: 36°48′22″N 119°46′34″W / 36.806°N 119.776°W / 36.806; -119.776
Address 645 E. Shaw Avenue
Opening date 1970
Owner The Macerich Company
No. of stores and services 140+
No. of anchor tenants 4
Total retail floor area 955,586 sq ft (88,776.8 m2)
Parking parking lot

Fashion Fair Mall is an enclosed shopping mall in Fresno, California, anchored by JCPenney, Forever 21, Macy's Men and Children, and Macy's Women and Home. An extensive remodeling program was initiated in 2003, designed by F+A Architects, which included extensive interior renovations and the addition of an open-air walkway with additional shops and restaurants. This program added about 90,000 square feet (8,400 m2) of retail space to the mall upon its completion in November 2005.


Besides housing a mix of mid-tier and upscale tenants, the outdoor portion of the mall houses several eateries, including Flemings, BJ's Restaurant and Brewhouse, Chick-Fil-A, and The Cheesecake Factory. The mall also has an indoor food court, comprising Wetzel's Pretzels, Mrs. Field's Cookies, Hot Dog on a Stick, Tommie's Hamburgers, Charley's Philly Steaks, Sarku Japan, and Panda Express.

Mall history[edit]

The mall was built by the MacDonald Group, who sold it in 1987.[1]Gottschalks was a previous tenant of the mall. In 1996, it moved from its original store to a space previously occupied by Weinstock's.[2] The original Gottschalks store is now Macy's Men's & Children's, while the newer one is now Forever 21, who only uses two floors of the three story building. The mall originally opened with Gottschalk's, Weinstock's, and JCPenney, with a drive in movie theater in the area where Macy's is now. When the theater closed in 1980, the mall was expanded from JCPenney, converting one of the store's parking lot entrances into a mall entrance and creating another wing anchored by Macy's, along with a food court. This wing is only accessible from the original wing of the mall by walking through the first floor of the JCPenney store, which would be a problem if the store ever closed. When Weinstock's closed in 1996 due to the merger with Macy's, the store sat vacant for a few years, as Macy's alraedy had their own store at the mall. Gottschalk's then relocated their one story store off of center court into the former Weinstock's and Macy's relocated their Men's and Children's departments into the former Gottschalk's space. The mall's anchors remained unchanged until 2009, when Gottschalk's filed for bankruptcy and closed the rest of their stores. Forever 21 then said they would be relocating their small store into the former Gottschalk's. The new Forever 21 store opened to a huge crowd in spring 2013. At the end of 2014, the store closed the third floor and consolidated merchandise into the first and second floors. .[3]

Competing Malls[edit]

  • Manchester Center: The opening of Fashion Fair was the beginning of the end for nearby Manchester Center, which contained Liberty House, Gottschalk's, and Sears. Today, Manchester Center is a mostly dead mall, although the Sears store as well as the mall interior remains open.
  • Fulton Mall: This pedestrian mall in downtown Fresno contained Gottshalks, JCPenney, and Montgomery Ward, as well as several other big stores of the 1960s. Today, the pedestrian mall is very run down with almost no chain stores, and construction is soon expected to begin to restore Fulton Mall into a street.
  • River Park: This outdoor mall opened in 1996 with Target, Marshalls, Borders, Best Buy, and Edward's Cinemas. In 2005, a Gottschalks store opened, and became a Macy's after the company liquidation. In 2014, the Borders store became H&M. River Park and Fashion Fair are the two most successful shopping destinations of the Fresno area.
  • Sierra Vista Mall: This enclosed mall opened in 1988 with Target, Mervyn's, Sears, and Gottschalks. While not the best mall, it does still have some chains. Sears and Target are still there, but Mervyn's has been replaced by Kohl's and Gottschalk's has been replaced by an indoor racetrack.

Mall closings and openings[edit]

Throughout the last year, Fashion Fair has lost Ann Taylor Loft, See's Candies, Anchor Blue, Brookstone, BCBG Max Azria, Z Gallerie, No Fear, Sbarro, Deli Delicious, Ecko Unlimited, and Hallmark, while gaining Tilly's, MAC Cosmetics, Best Buy Mobile, Lush Cosmetics, Panda Express, Charming Charlie, Michael Kors, Verizon Wireless, The Limited, and Joppa.

Current Anchors and Majors[edit]

  • Macy's Women's and Home (3 levels, Opened 1983, 183,000 sq. ft.)
  • Macy's Men's and Children's (1 level, Opened 1996, 80,000 sq. ft.)
  • JCPenney (2 levels, Opened 1970, 217,000 sq. ft.)
  • Forever 21 (3 levels, Opened 2013, 150,000 sq. ft.)
  • Love Culture (Opened 2013 in former Forever 21 after relocation into former Gottschalk's)
  • Apple Store
  • Gap
  • Urban Outfitters

Former Anchors[edit]

  • Weinstock's (Opened 1970, closed 1996 due to Macy's merger)
  • Gottschalk's (Opened 1970, moved to former Weinstock's in 1996, closed 2009 due to company liquidation)

See also[edit]


  1. ^ "Sale of Fashion Fair Complete". Fresno Bee. Retrieved 22 October 2014. 
  2. ^ "GOTTSCHALKS ANNOUNCES FEBRUARY SALES RESULTS". The Free Library. Retrieved 22 October 2014. 
  3. ^ "Forever 21 Opening at Fashion Fair Mall - KGPE CBS47 Fresno - News, Sports & Weather for the Central Valley". 2011-02-04. Retrieved 2013-10-03. 

External links[edit]