||This article contains content that is written like an advertisement. (July 2011)|
|Headquarters||New York City; Satellite Offices: London, Paris, Milan, Hong Kong|
Fashion GPS is a B2B software company that provides solutions for the global fashion industry. The Fashion GPS suite of products help fashion brands and PR agencies to track and manage their samples, plan and execute events, host and manage media, and enables communication with key contacts.
The key Fashion GPS products are:
- GPS Samples (Internal and external sample inventory tracking and management)
- GPS Contacts (CRM tool)
- GPS Styles (Media hosting and distribution channel)
- Events GPS (Event management, RSVPs, check-in, interactive seating charts, RFID security)
In 2011, Fashion GPS also launched public-facing, invite-only web and iPhone app called GPS Radar, whose selective community consists of some of the world's editors, buyers and influencers. This community uses the app to manage their event invitations, RSVPs, and access content from the show.
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In 2006, CEO Eddie Mullon, then a technology consultant to KCD PR New York, created Fashion GPS to help the company keep track of their samples. Now, with offices in New York, London, Paris and Los Angeles, Fashion GPS has grown to become an enterprise software solution for the global fashion industry. The Fashion GPS suite of web-based products streamlines internal and external communications by allowing brands and PR agencies to manage their events, track their samples and share their runway images and lookbooks, from a centralized contact database.
||This article contains content that is written like an advertisement. (September 2013)|
When New York Fashion Week made the move from Bryant Park to the Lincoln Center for the Performing Arts in September 2010, Fashion GPS became the NYFW technology partner, providing onsite check-in and seating at the new venue.
For people invited to a specific fashion show, they are also able to print out their entrance barcodes from self-service kiosks or by the PR representatives at the “Designer Desk” located in the lobby of Lincoln Center.
Other features of Fashion GPS for Mercedes-Benz Fashion Week include RSVP management, color-coded seating assignment, and instant event reports all in real-time.
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