Fashion GPS

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Fashion GPS
Fashion GPS Logo
digital event planner.
GPS Samples.png
GPS Radar Mobile.jpg
mobile app.
GPS Radar.
Headquarters New York City; Satellite Offices: London, Paris, Milan, Hong Kong
Area served Worldwide
Website fashiongps.com
Registration Subscription Service
Users 800+ Clients
Launched 2006

Fashion GPS is a B2B software company that provides solutions for the global fashion industry. The Fashion GPS suite of products help fashion brands and PR agencies to track and manage their samples, plan and execute events, host and manage media, and enables communication with key contacts.

The key Fashion GPS products are:

  • GPS Samples (Internal and external sample inventory tracking and management)
  • GPS Contacts (CRM tool)
  • GPS Styles (Media hosting and distribution channel)
  • Events GPS (Event management, RSVPs, check-in, interactive seating charts, RFID security)

In 2011, Fashion GPS also launched public-facing, invite-only web and iPhone app called GPS Radar, whose selective community consists of some of the world's editors, buyers and influencers. This community uses the app to manage their event invitations, RSVPs, and access content from the show.

History[edit]

Creation[edit]

In 2006, CEO Eddie Mullon, then a technology consultant to KCD PR New York, created Fashion GPS to help the company keep track of their samples. Now, with offices in New York, London, Paris and Los Angeles, Fashion GPS has grown to become an enterprise software solution for the global fashion industry. The Fashion GPS suite of web-based products streamlines internal and external communications by allowing brands and PR agencies to manage their events, track their samples and share their runway images and lookbooks, from a centralized contact database.

Reaction[edit]

When New York Fashion Week made the move from Bryant Park to the Lincoln Center for the Performing Arts in September 2010, Fashion GPS became the NYFW technology partner, providing onsite check-in and seating at the new venue.[1]

Seating Chart at check-in for Mercedes-Benz Fashion Week

A barcode system allows invitees to scan in at the show.[2] The barcodes are e-mailed to invitees in a digital invitation sent out by the designers or public relations agencies.

For people invited to a specific fashion show, they are also able to print out their entrance barcodes from self-service kiosks or by the PR representatives at the “Designer Desk” located in the lobby of Lincoln Center.[3]

Other features of Fashion GPS for Mercedes-Benz Fashion Week include RSVP management, color-coded seating assignment, and instant event reports all in real-time.[4]

Growth[edit]

In February 2011, Fashion GPS was nominated for the “Next Best Thing in Tech” at the 2nd Annual Fashion 2.0 Awards, alongside Tumblr.[5]

Fashion GPS clients can use an iPad app at events and fashion shows.[6]

References[edit]

  1. ^ Forbes, Elliott, Hannah. Sept 2, 2010
  2. ^ Crain's New York Business Pasquarelli, Adrianne. Sept. 13, 2010.
  3. ^ New York Magazine Odell, Amy Aug. 19, 2010
  4. ^ Vanity Fair Stebbins, Meredith. Feb. 10, 2010
  5. ^ [1] Indvik, Lauren. Feb. 16, 2011.
  6. ^ [2] Hopkins, Tracy. Sept 14, 2010.

http://tech.fortune.cnn.com/2012/02/10/the-man-helping-fashionistas-find-their-way/

External links[edit]