Fashion Institute of Design & Merchandising
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|Fashion Institute of Design & Merchandising|
|Location||Los Angeles, San Francisco, Irvine, San Diego, California, United States|
The Fashion Institute of Design & Merchandising (FIDM) is a for-profit private, non-publicly traded college in California that educates students for the Fashion, Entertainment, Beauty, Interior Design, and Graphic Design industries. The college was founded in 1969 by Tonian Hohberg, who is still the active president.
FIDM has four campuses in Los Angeles, San Francisco, San Diego, and Orange County, California. It is accredited by the Western Association of Schools and Colleges (WASC) and the National Association of Schools of Art and Design (NASAD).
Twenty-two majors are offered through FIDM, leading to B.S., A.A., A.A. Professional Designation, and A.A. Advanced Study degrees. The school has a hearty fashion design program that offers basic classes in fashion design as well as niche majors such as: textile design, jewelry design, menswear design, advanced fashion design and costume design for the theatre and television. FIDM also offers several courses in the beauty and cosmetics industry ranging from product development to merchandise marketing.
The Bachelor of Science in Business Management is a study program for FIDM Associate of Arts graduates, and focuses on the areas of Global Management and Entrepreneurship as it relates to the fashion industry. The entire Business Management program is also available as an online course, so students can earn their bachelors while working in the industry.
The Los Angeles campus, in downtown L.A., includes a production facility, idea center, and jewelry studio, as well as SuperLab™ classrooms featured on season 6 of Project Runway, which was filmed at FIDM. The L.A. Campus was also featured on the MTV series The Hills during L.A. socialite and fashion designer Lauren Conrad's time there. The Los Angeles campus is located on the southwest corner of Grand Avenue and 9th Street, surrounded by the Grand Hope Park. The Los Angeles Campus is the primary FIDM campus, and the largest of the four.
The San Francisco campus is located in Union Square and currently enrolls 750 students.
The San Diego campus is 30,000 square feet and lives on the entire third floor of a high-rise office building overlooking PETCO Park. The San Diego campus has 5 major "zones", including: a public entry zone, a library, a technology resource zone, classrooms and an administration zone for school staff.
The Orange County campus is located in Irvine, CA and currently enrolls 316 students. It is home to loft spaces, pattern and drafting studios, a fashion museum and a one-of-a-kind audio visual igloo. The Orange County campus and many additions to the other FIDM campuses were designed by architect Clive Wilkinson, the brainchild behind Googleplex- the Silicon Valley headquarters of Google.
FIDM's library has a Textile Design & Research room, Textile & Materials room, and a Special Collections room which houses 19th and 20th century fashion and interior design periodicals, unique and out-of-print books, original fashion sketches, and material on the California apparel industry. Each campus library provides a variety of resources including innovative materials (e.g., bamboo, coffee, milk proteins, etc.), draping fabrics and forms, and an extensive collection of fabric swatches, trims and findings for projects.
The FIDM campus is also home to an extensive collection of fashion and design history. The second floor of the Los Angeles campus houses an antique collection of original croquis (fashion sketches) from fashion designer Christian Dior.
- Lubov Azria - Fashion designer, Chief Creative Officer of BCBGMAXAZRIAGROUP, a global fashion house with over 20 brands.
- Gessica Brooke - Fashion & Accessories Designer
- Lauren Conrad - Television personality, celebutante, author and fashion designer
- Cris Crotz - Miss Nevada 2010
- Kyra Davis, novelist
- Surily Goel - Indian Fashion Designer, also designs for Bollywood films
- Sassa Jimenez - Fashion designer, Philippines
- Karen Kane - Fashion Designer, Karen Kane and Fifteen-Twenty
- Lisa Kristine - Fine art photographer 
- Monique Lhuillier - Fashion Designer
- Leanne Marshall - Fashion Designer, Project Runway 5 Winner 
- Santino Rice - Fashion Designer, Project Runway 2 Finalist
- Pamela Skaist-Levy - Co-founder of Juicy Couture 
- Yotam Solomon - Fashion designer who starred with Victoria Beckham in the LG Fashion Touch commercial
- Nick Verreos - Fashion Designer, Project Runway 2 Contestant
- Kym McClay- Fashion Designer and Co-founder of Naven
The FIDM Museum
The FIDM Museum's permanent collection contains 15,000 objects representing over 200 years of fashion history, including haute couture and ready-to-wear, non-Western dress, film costumes, textiles, jewelry, and fragrance, as well as two major archives—Rudi Gernreich and Gianni Versace Menswear. The FIDM Museum & Galleries Foundation, Inc. provides students, researchers, designers, and the public with resources to examine the roles of historic fashion, accessories, textiles, jewelry, fragrance, and related ephemera in their relationship to society, history, art, and technology. The collections are sustained by standard museum practices for continual acquisition, preservation, and display. Educational, outreach, and volunteer programs support the scholarly interpretation of the collections.
Each year the FIDM Museum hosts The Outstanding Art of Television Costume Design, a free event that goes on for several months highlighting costumes from popular television series. In 2013 highlights included costumes from award-winning shows and designers including costumes from: American Horror Story, Game of Thrones, Scandal and Pretty Little Liars.
Past exhibitions have included: High-Style: Betsy Bloomingdale and the Haute Couture, Aesthetes, Bohemians & Craftsmen: Artistic Dress, 1880s–1920s, Disney Alice in Wonderland Design Exhibition, and Dressing a Galaxy: The Costumes of Star Wars. Annually, the Museum presents The Outstanding Art of Television Costume Design exhibition and the The Art of Motion Picture Costume Design exhibition.
- "Mission Statement & History". fidmmuseum.org.
- FIDM: Fashion Institute of Design & Merchandising: California Schools Colleges Degree Programs
- KTLA Spring Fashions and Hangbags with Gessica Brooke retrieved on 01 March, 2011
- "Lauren Conrad: Biography". people.com. Retrieved 2008-05-19.
- Alumni Stores: Karen Kane
- "Lisa Kristine Photographs Slavery". sfgate.com. Retrieved 2013-03-25.
- "Intelligent Design: Project Runway's newest winner, Leanne Marshall, gets down to business". elle.com. Retrieved 2013-03-25.
- Project Runway - Santino Rice's Bio is Available Online - Official Bravo TV Site
- FIDM Magazine:
- http://blogs.fidm.com/my_weblog/2012/10/yo t am-solomon-springsummer-2013-inspired-by-war-in-iraq.html
- Nick Verreos : Alumni : Fashion Design : Associate of Arts : FIDM
- San Francisco Houses (Loft Publications, Spain, 2003) pp. 314-329
Nancy Riegelman - Author, "9 Heads" and "Color for Modern Fashion"