Fashion Institute of Design & Merchandising

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Fashion Institute of Design & Merchandising
Fidm logo.jpg
Established 1969[1]
Type Private, for-profit
President Tonian Hohberg
Undergraduates 7,500
Location Los Angeles, California, United States

The Fashion Institute of Design & Merchandising (FIDM) is a for-profit private college in California. It offers courses in fashion, entertainment, beauty, interior design and graphic design. The college was founded in 1969 by Tonian Hohberg, who is the president and CEO.[1][2]

Courses and Accreditation[edit]

The college offers 24 Associate of Arts degree programs, a Bachelor of Science degree in Business Management, which is also available via distance learning, and nine Bachelor's degree programs in Professional Studies, including International Manufacturing & Product Development, Textile Production & Development, Entertainment Set Design & Decoration, Film & TV Costume Design, Footwear Design, and Menswear.[2]

Since August 2013 the college has been accredited by the Western Association of Schools and Colleges Senior College and University Commission, with "Initial accreditation" status.[3] It is an accredited institutional member of the National Association of Schools of Art and Design.[4]


The college has four campuses, in Los Angeles, San Francisco, San Diego, and Orange County.[2] The campuses feature the modern architecture of Clive Wilkinson.[5][6]

The San Francisco campus is located in Union Square and currently enrolls 637 students.[7]

The San Diego campus occupies about 30,000 square feet (2,800 m2) on the third floor of a high-rise office building.[8]

In Popular Culture[edit]

FIDM served as the location of Lifetime's "Project Runway" Season Six,[9] and "Project Runway: Under the Gunn."[10] Several FIDM Alumni, including Santtino Rice, Daniel Franco, Guadalupe Vidal, Kelli Martin, and Leann Marshall, were contestants on the show.[11]

Notable Students and Alumni[edit]

Teaching staff[edit]

  • Nick Verreos, fashion designer
  • Nancy Riegelman, fashion illustrator and author of 9 Heads: A Guide to Drawing Fashion
  • Kevin Reagan, Grammy Award-winning graphic designer and author of Alex Steinweiss: The Inventor of the Modern Album Cover
  • Francine LeCoultre, Costume Designer, Girl with the Dragon Tattoo [29]

FIDM Museum[edit]

The Fashion Institute of Design & Merchandising Museum, located at the Los Angeles Campus, is home to a large collection of fashion and costume pieces from the 1800s to today. The museum features permanent and temporary exhibits, including costumes and designs from early 20th-Century Hollywood, theater, and current televisions shows and films.[30] [31]


  1. ^ a b President's message. Fashion Institute of Design & Merchandising.
  2. ^ a b c Statement of Accreditation Status: Fashion Institute of Design & Merchandising. WASC Senior College and University Commission. Accessed January 2014.
  3. ^ Commission action letter August 2013. WASC Senior College and University Commission. Accessed January 2014.
  4. ^ Accredited Institutional Members. National Association of Schools of Art and Design. Accessed 2014.
  5. ^ Arch Daily: FIDM San Diego Campus / Clive Wilkinson Architects.
  6. ^ Clive Wilkinson Architects: Clients & Projects.
  7. ^ FIDM/The Fashion Institute of Design & Merchandising, San Francisco Campus. Peterson's. Accessed January 2014.
  8. ^ 2011 Recipient | AIA Institute Honor Awards for Interior Architecture: FIDM San Diego Campus. The American Institute of Architects. Accessed January 2014.
  9. ^ Corcoran, Monica. "They've Got the Project Runway Blues." LA Times. February 1, 2009.
  10. ^ Nededog, Jethro. "‘Project Runway's’ Tim Gunn to Host New Lifetime Fashion Competition" The Wrap. November 13, 2013.
  11. ^ "FIDM Alumni "Project Runway" Contestants" Lifetime
  12. ^
  13. ^
  14. ^ KTLA Spring Fashions and Hangbags with Gessica Brooke retrieved on 01 March, 2011
  15. ^ "Lauren Conrad: Biography". Retrieved 2008-05-19. 
  16. ^
  17. ^
  18. ^ Cordaro, Colleen. Clark, Bonnie, ed. "Dressed for Success". Phillies (Print) (Philadelphia Phillies) 2014 (4): 36–38. 
  19. ^
  20. ^ Alumni Stores: Karen Kane
  21. ^ May, Meredith (2013-01-04). "Lisa Kristine Photographs Slavery". Retrieved 2013-03-25. 
  22. ^
  23. ^ "Intelligent Design: Project Runway's newest winner, Leanne Marshall, gets down to business". Retrieved 2013-03-25. 
  24. ^ FIDM Alumni: "Project Runway" Contestants
  25. ^
  26. ^
  27. ^ Nick Verreos : Alumni : Fashion Design : Associate of Arts : FIDM
  28. ^ [1]
  29. ^
  30. ^ Neider, Alison A. "FIDM Exhibition Showcases Fashion Sketches From Hollywood’s Golden Age" California Apparel News. May 29, 2014.
  31. ^ O'Connell, Michael. "Emmys: Fox Goes Guerrilla With 'Sleepy Hollow' Campaign" The Hollywood Reporter. June 2, 2014.

External links[edit]