Fashion Model Directory

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The Fashion Model Directory (FMD)
Web address www.fashionmodeldirectory.com
Commercial? yes
Type of site
Online fashion database
Registration Optional
Available in English
Owner Fashion One Group
Launched 2000
Alexa rank
positive decrease 27,730 (April 2014)[1]
Current status Active

The Fashion Model Directory (FMD) is an online database of information about fashion models, modelling agencies, fashion labels, fashion magazines, fashion designers and fashion editorials. FMD is often denoted as the IMDb of the fashion industry,[2] for being one of the world's largest fashion database. Started as an offline project in 1998 by Stuart Howard, FMD went live on the web in 2000 and was taken over by British media group Fashion One Group two years later.

Overview[edit]

The Fashion Model Directory is one of the world's largest database of professional female fashion models,[3] modeling agencies, fashion labels, fashion magazines, fashion designers, and fashion editorials. It includes complete information about the appearance of the model in advertisements, magazine covers, editorials, and fashion shows, as well as information about her hobbies, official and other websites, and other relevant notes. FMD also provides an extensive picture gallery for each fashion model, including copyright information and photographer credit where available. Since its rebranding in May 2011, FMD is directed to consolidate the database into a credited fashion portal. Consequently, the site started publishing its own fashion news and currently has up to 100 daily updates.[4]

The FMD database includes over 10,000 fashion models, 1,400 fashion designers, 2,000 fashion brands, 1,700 magazines, 1,000 fully credited fashion editorials, and 1,500 modelling agencies as well as one of the largest fashion archives on the web, with over 300,000 photographs.[2]

History[edit]

FMD was started as a private offline project in 1998 by Stuart Howard. In 2000, the database went online and was updated every week. Two years later, after being offline for a short time, the project was taken over by British media group Fashion One Group and finally rebranded in May 2011.

Legal Issues[edit]

According to the FMD, the rebranding in 2011 was preceded by a legal agreement with the Family TV channel to change the old FMD logo, due to its similarity with the Family "F" trade-mark.

References[edit]

External links[edit]