Fashion and clothing in the Philippines

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A fashion show held in Japan presenting traditional Filipino-style clothing in May 2010.

Fashion and clothing in the Philippines refers to the way the peoples of Filipino society dress up in instances such as while they are at home, while at work, while travelling, and when attending special occasions.(like a wedding)


A sample of men's clothing from Mindanao during the late 19th century or early 20th century.

The clothing style and fashion sense of the Filipinos in the modern-day era has been influenced by their native ancestors, the Spaniards (the Philippines was a colony of the Spanish Empire for around 300 years), the Americans (the Philippines was a territory of the United States for about 50 years), and even the Japanese (Japanese soldiers occupied the Philippines during World War II), as evidenced by the chronology of events that occurred in Philippine history.[1] At present, Filipinos conform their way of dressing, in addition to the above factors, as a result of the influence of what is shown by the media on television, cinema, and fashion shows, among others.[1]

Apart from "colonial influences" and "media influence", the Filipino style of clothing had been dictated by the climate in the Philippines. With a tropical climate (dry and rainy seasons), early Filipinos - as well as the still extant tribal groups in the Philippines - wear colorful woven clothes, often with "intricate beadwork" and other ornaments. Other native clothing, during Pre-Spanish Philippines were the canga and the bahag. The canga is a type of a collarless shirt - which later became adorned with laces, trimmings, buttons, and a collar - was where from the Barong Tagalog evolved. On the other hand, the bahag was a type of loincloth or G-string.[2]

Present-day Filipinos, due to climatic reasons, prefer to wear T-shirts combined with maong (jeans) trousers for men and skirts for women. The "jeans and T-shirts" combination was introduced to the Filipinos by the Americans.[1]

A common attire while at home are ordinary puruntongs (singular: puruntong, a type of pair of shorts or Capri pants) combined with sleeveless shirts or T-shirts. During the rainy season and cold evenings in December and January, some Filipinos wear hooded jackets.[1]

Traditional Outfit[edit]

Barong Tagalog[edit]

Main article: Barong Tagalog


The Filipiniana style of clothing includes the Barong Tagalog for men and the Baro't Saya (literally "Shirt and Long Skirt") such as the María Clara gown for women. These types of clothing that are "simple yet functional" that have both indigenous Filipino qualities and Spanish influence started to become prominent during the 16th-century in the Philippines.[2]

Such clothing, through the innovation of modern-day Filipino fashion designers, can be worn in the Philippines for formal occasions and office uniforms. These "national clothes" can be made from materials such as piña, jusi, abaca, and Mindanao silk.[1]

Fashion designers[edit]

Notable Filipino fashion designers include Pitoy Moreno (the "Fashion Czar in Asia"), Inno Sotto, Rajo Laurel, Beatriz Tesoro, Christian Espiritu, Auggie Cordero and Monique Lhuillier. Moreno was known to design and create dresses for Philippine First Ladies, other famous women in the Philippines, Asia, the United States and Europe.[1]


The "coat" or "suit", locally known as the "Amerikana" or "Americana" (literally "American") was another type of clothing introduced to the Philippines by the Americans. Worn with a tie, it is used for formal occasions.[1]

Popular brands[edit]

Bench, a Filipino clothing brand.

Filipino brands[edit]

Philippine brand clothing that are popular in the Philippines include ''Onesimus'', Penshoppe, Loalde, Kamiseta (literally "T-shirt"), Maldita and Bayo.[1]

International brands[edit]

Signature brands from abroad that are popular in the Philippines include Giordano, Levi's, Nike, The Gap, Banana Republic and Guess.[1]

See also[edit]


  1. ^ a b c d e f g h i "Filipino Clothing and Various Influences". Retrieved 14 December 2013. 
  2. ^ a b trolleygirl. "History of Philippine Fashion". StudyMode. Retrieved 14 December 2013. 

External links[edit]