Fast-moving consumer goods
Fast-moving consumer goods (FMCG) or consumer packaged goods (CPG) are products that are sold quickly and at relatively low cost. Examples include non-durable goods such as soft drinks, toiletries, over-the-counter drugs, toys, processed foods and many other consumables. Though the profit margin made on FMCG products is relatively small (more so for retailers than the producers/suppliers), they are generally sold in large quantities; thus, the cumulative profit on such products can be substantial. FMCG is probably the most classic case of low margin and high volume business.
Fast-moving consumer electronics are a type of FMCG and are typically low priced generic or easily substitutable consumer electronics, including mobile phones, MP3 players, game players, and digital cameras which are of disposable nature.
- ISIC 5211 retail sales in non-specialized stores
- ISIC 5219 other retail sale in non-specialized stores
- ISIC 5220 retail sale of food, beverages and tobacco in specialized stores
- ISIC 5231 retail sale of pharmaceutical and medical goods, cosmetic and toilet articles
- ISIC 5251 retail sale via mail order houses
- ISIC 5252 retail sale via stalls and markets
- ISIC 5259 whole sale goods
- ISIC 5269 whole sale priscriable
Supplier industries for FMCGs include:
- 1511 meat and meat products
- 1512 fish and Fish products
- 1513 fruit and vegetables
- 1514 vegetable and animal oils and fats
- 1520 dairy products
- 1531 grain mill products
- 1532 starches and starch products
- 1533 animal feeds
- 1541 bakery products
- 1542 sugar
- 1543 cocoa, chocolate and sugar confectionery
- 1544 macaroni, noodles, couscous
- 1549 other food products
- 1551 spirits, ethyl alcohol
- 1552 wines
- 1553 malt liquors and malt
- 1554 soft drinks, mineral waters
- 1600 tobacco products
- 2101 pulp, paper and paperboard
- 2102 corrugated paper, containers
- 2109 other articles of paper and paperboard
- 2424 soap and detergents, cleaning preparations, perfumes.
- Ramanuj Majumdar (2004). Product Management in India. PHI Learning. pp. 26–27. ISBN 978-81-203-1252-4. Retrieved 2010-06-19.
- Sean Brierley (2002). The advertising handbook By Sean Brierley (2, illustrated ed.). Routledge. p. 14. ISBN 978-0-415-24391-9.
- Aydın Çelen; Tarkan Erdoğan and Erol Taymaz (June 2005). Fast Moving Consumer Goods Competitive Conditions and Policies (PDF). Economic Research Center, Middle East Technical University. Retrieved 2007-07-09. , p.2
- Aydın Çelen; Tarkan Erdoğan and Erol Taymaz (June 2005). Fast Moving Consumer Goods Competitive Conditions and Policies (PDF). Economic Research Center, Middle East Technical University. Retrieved 2007-07-09. , p.3-4