Fast Company (magazine)
October 2009 cover of Fast Company
|Frequency||10 times per year|
|Publisher||Fast Company, Inc|
|First issue||November 1995|
Fast Company is a full-color business magazine that releases 10 issues per year and focuses on technology, business, and design. Robert Safian has been the editor-in-chief since 2007, having previously worked at Fortune, Time, and Money. The magazine has won numerous industry awards.
In 1997, Fast Company created an online social network, the "Company of Friends" which spawned a number of groups that began meeting in person. At one point the Company of Friends had over 40,000 members in 120 cities, although by 2003 that number had declined to 8,000.
In 2000, Zuckerman sold Fast Company to Gruner + Jahr, majority owned by media giant Bertelsmann, for $350 million. At the time this was the second largest amount for any US magazine in history. Webber and Taylor left the magazine, and John A. Byrne, previously with Newsweek, was brought in as the new editor. Although the magazine was not specifically about Internet commerce, readership declined sharply following the collapse of the dot-com bubble. By 2003 newsstand sales had declined by half, and advertising pages were one-third the 2000 numbers.
Fast Company currently operates three different franchises: Most Innovative Companies, Most Creative People in Business, and Masters of Design. For their Most Innovative Companies feature, Fast Company assesses thousands of businesses based on creativity, real-world impact, risk taking, and execution to create a list of just 50 companies. The Most Creative People in Business is a list of 100 people from a wide range of industries.
FastCompany.com operates as a network of sites with Inc.com. It comprises four sites: Co.Design, Co.Exist, Co.Create and Co.Labs. Co.Design covers business, innovation, and design. Co.Exist covers innovation-related topics. Co.Create covers creativity, culture, and commerce. Fast Company also has a section of their site dedicated to 30 Second MBA which focuses on a library of video "curricula" of advice from business personalities. The section features professionals who answer business and leadership questions in 30 seconds.
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