Fast Company (magazine)
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This article relies on references to primary sources or sources affiliated with the subject, rather than references from independent authors and third-party publications. Please add citations from reliable sources. (February 2012) |
 October 2009 cover of Fast Company |
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| Editor | Robert Safian |
|---|---|
| Categories | Business magazine |
| Frequency | 10 times per year |
| Publisher | Fast Company, Inc |
| Total circulation (2011) |
738,950[1] |
| First issue | November 1995 |
| Company | Mansueto Ventures |
| Country | USA |
| Language | English |
| Website | http://www.fastcompany.com |
| ISSN | 1085-9241 |
Fast Company is a full-color business magazine that releases 10 issues per year and focuses on technology, business, and design. Fast Company's current editor is Robert Safian, who previously worked with Fortune, Time, and Money. The magazine has won numerous industry awards.[2]
Contents |
[edit] Origins and history
Fast Company was launched in November 1995 by Alan Webber and Bill Taylor, two former Harvard Business Review editors.[3]
In 1997, Fast Company created an online social network, the "Company of Friends" which spawned a number of groups that began meeting in person.[4]
In 2000, Fast Company was sold to Gruner + Jahr, majority owned by media giant Bertelsmann, for $350 million. At the time this was the second largest amount for any US magazine in history.[5] G&J sold the magazine in 2005.
In 2011, Fast Company redesigned their website, and provided an online app that allows users with a subscription code to view both magazine articles and articles posted electronically. The site has a global rank of 1,769 (US: 728). The articles on the site are divided into four main groups: Technology, Co.Design, Co.Exist, and Leadership.
[edit] Current activity
Fast Company
Fast Company is owned by Mansueto Ventures, a private media company controlled by Joe Mansueto, the founder and CEO of mutual fund rating company Morningstar, Inc. Mansueto Ventures also owns Fast Company's sister publication, Inc. magazine.
Fast Company currently operates three different franchises: Most Innovative Companies, Most Creative People, and Masters of Design. For their Most Innovative Companies feature, Fast Company assesses thousands of businesses based on creativity, real-world impact, risk taking, and execution to create a list of just 50 companies [6]. The Most Creative People is a list of 100 people from an array of industries and range from government officials to designers, and entrepreneurs to singers [7]. The Masters of Design range from corporate giants to young startups, but they all push the boundaries of design as the world is evolving [8].
Online
FastCompany.com operates as a network of sites with Inc.com and is a member of the Online Publishers Association. It recently created three subsidiary sites: Co.Design, Co.Exist, and Co.Create. Co.Design came first, and is dedicated to business, innovation, and design [9]. Co.Exist also covers innovation-related topics, as well as other “world changing” ideas [10]. Co.Create focuses on creativity, culture, and commerce [11].
Fast Company also operates 30 Second MBA, a site with an ongoing video "curriculum" of advice from business personalities. The site features professionals who answer business and leadership questions in 30 seconds [12].
[edit] References
- ^ ABC
- ^ http://mediakit.fastcompany.com/awards.php
- ^ http://www.fastcompany.com/about-us
- ^ Kuczynski, Alex (1998-12-14). "Cultivating A Cult Audience; Fast Company Magazine Takes 'Community of Readers' Idea To New Extremes". New York Times. http://www.nytimes.com/1998/12/14/business/cultivating-cult-audience-fast-company-magazine-takes-community-readers-idea-new.html. Retrieved 5 June 2009.
- ^ http://www.leighbureau.com/speaker.asp?id=110
- ^ http://www.fastcompany.com/mic/2010/industry/list
- ^ http://www.fastcompany.com/most-creative-people/2011
- ^ http://www.fastcompany.com/design/2010
- ^ http://www.fastcodesign.com
- ^ http://www.fastcoexist.com
- ^ http://www.fastcocreate.com
- ^ http://www.30secondmba.com
[edit] External links
- Fast Company website
- Co.Design
- Co.Exist
- Co.Create
- 30 Second MBA
- Beth Comstock
- Bob Greenberg
- DJ Patil
- Raina Kumra
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