Feed or feedmag.com was one of the earliest e-zines that relied entirely on its original online content. Feed was founded by Stefanie Syman and Steven Johnson in 1995, and soon found a devoted online following. The zine had daily content, and focused on media, pop culture, technology, science and the arts. One of the editors was novelist Sam Lipsyte.
In July 2000, following a sharp downturn in Internet investment, Feed merged with popular editorial site suck.com to create Automatic Media. Their concept was to streamline their operations and collaborate on boutique operations with low staffing costs. Their joint project Plastic.com was founded with only four staffed employees. Despite the faithful cult following and a combined reader base of over 1 million, Automatic Media folded in June 2001.