Feel My Power
|Feel My Power|
|Studio album by M.C. Hammer|
|Released||August 13, 1987|
|Genre||Pop Rap, Golden age hip hop|
|Label||Bustin' Track |
|M.C. Hammer chronology|
Feel My Power is the debut studio album by M.C. Hammer, produced by Felton Pilate (of Con Funk Shun) and released in 1987. This album sold over 60,000 copies, which led to several offers from major labels.
Album production history
In the mid-80s while rapping in small venues and after a record deal went sour, Hammer borrowed $20,000 each from former Oakland A's players Mike Davis and Dwayne Murphy to start a record label business called Bust It Productions. He kept the company going by selling records from his basement and car. Bust It spawned Bustin' Records, the independent label of which Hammer was CEO. Together, the companies had more than 100 employees. Recording singles and selling them out of the trunk of his car, he marketed himself relentlessly. Coupled with his dance abilities, Hammer's style was unique at the time.
Now billing himself as "M.C. Hammer", he recorded this debut album, which was produced between 1986-1987 and released independently in 1987 on his Oaktown Records label (Bustin'). In the spring of 1988, a DJ played the track "Let's Get It Started" — a song in which he declared he was "...second to none, from Doug E. Fresh, LL Cool J, or DJ Run" — after which the track began to gain popularity in clubs. (He would continue to call out other East Coast rappers in future projects as well.)
Hammer also released a single called "Ring 'Em", and largely on the strength of tireless street marketing by Hammer and his wife, it achieved considerable popularity at dance clubs in the San Francisco Bay Area. Heartened by his rising prospects, Hammer launched into seven-day-a-week rehearsals with the growing troupe of dancers, musicians, and backup vocalists he had hired. It was Hammer's stage show, and his infectious stage presence, that led to his big break in 1988 while performing in an Oakland club. There he impressed a record executive who "didn't know who he was, but knew he was somebody", as was quoted as saying in the New Rolling Stone Encyclopedia of Rock & Roll.
M.C. had received several offers from major record labels before (which he initially declined due to his personal success), but after the successful release of this independent album and elaborate live dance show amazed the Capitol Records executive, Hammer agreed to sign a record deal soon after. Hammer took home a $750,000 advance and a multi-album contract, which did not take long for Capitol to recoup its investment. After signed to Capitol Records, Hammer re-issued a revised version of this album with additional tracks added on his next album and sold over 2 million copies with Let's Get It Started.
- "That's What I Said" 1:57
- "Ring 'Em" 4:05
- "Get It Started" 4:19
- "Feel My Power" 4:03
- "The Thrill Is Gone" 4:37
- "Mix It Toss It & Bust It" 3:52
- "Son of the King" 3:27
- "Brother Versus Brother" 3:51
- "I Can Make It Better" 3:36