Fendi

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For the village in Béchar Province, Algeria, see Fendi, Algeria.
Fendi S.r.l.
Type Subsidiary of LVMH
Industry Luxury Fashion
Founded 1925 (Rome)
Founder(s) Adele & Edoardo Fendi
Headquarters Rome, Italy
Number of locations 197 stores worldwide (2014)
Area served Worldwide
Key people Karl Lagerfeld Creative Director for Fur & RTW
Silvia Venturini Fendi, Creative Director for Accessories & Men's
Pietro Beccari, Chairman & CEO
Products Fur, Leather, RTW and luxury goods
Revenue Increase € 800 million (2011)
Profit uS$ 1.1 Billion
Total assets uS$ 970 Million
Total equity uS$ 330 million
Owner(s) LVMH (90%) Fendi Family (10%)
Parent LVMH
Website fendi.com

Fendi (Italian pronunciation: [ˈfɛndi]) is an Italian luxury fashion house whose specialities include fur, ready-to-wear, leather goods, shoes, fragrances, eyewear, timepieces and accessories. The company is renowned for its exquisite creations on fur and fur accessories. Fendi is also well known for its "Baguette", 2jours, Peekaboo or Pequin handbags.[1]

History[edit]

It was launched in 1925 by Edoardo and Adele Fendi,[2] as a fur and leather shop in Via del Plebiscito, Rome;[1] but today is a multinational luxury goods brand owned by LVMH. Karl Lagerfeld is the creative director.[3] In 2014, Fendi started making plans to use drones to show its catwalk fashions.[4]

Fendi invested more than 2 million euros (approximately $2.7 million) to help restore the Trevi Fountain in Rome designed by Nicola Salvi in 18th century. The restoration works started June 2014. “It’s about tying us with a city that makes millions of people dream,” Fendi CEO Pietro Beccari said. [5]

Lines[edit]

Fendi boutique in The Landmark, Hong Kong

Fragrances[edit]

Fendi launched its first perfume, Fendi for Women, in 1985.[1] The line has been expanded to Theorema Uomo and Fendi Uomo (for men) and Celebration, Asja and Fantasia (for women). The latest, "Fan di Fendi", was released in August 2010

Eyewear[edit]

Fendi's eyewear line is licensed to Marchon Eyewear and includes prescription eyeglasses and sunglasses in addition to non-prescription sunglasses.

Timepieces[edit]

Fendi currently licenses the production of watches to Taramax, in which it has a controlling interest. These feature Swiss movements. Production has two categories: one for men and other for women.[6][7]

Writing instruments[edit]

Fendi licensed their name and logo to Cross Pens in 1989, but by 2000 this deal appeared to have lapsed.

Ilaria Venturini Fendi 2012- Released a new line of recycled handbags. Made up of soda cans, and out of commission products.

Locations[edit]

Many of Fendi's key boutiques are located in major cities like New York, Paris, London, Milan, Seoul, and Tokyo, although they also have 2 outlets in the United States; one in Orlando and another in Central Valley, NY, at the Woodbury Common Premium Outlets. The outlet centers are part of the Premium Outlets by Simon.

References[edit]

  1. ^ a b c "Fendi perfumes and colognes". Fragrantica.com. Retrieved October 24, 2011. 
  2. ^ Chevalier, Michel; Gerald Mazzalovo (2012). "3". Luxury Brand Management (in English) (second ed.). Singapore: John Wiley & Sons. p. 53 (of 316). ISBN 978-1-118-17176-9. 
  3. ^ Bergin, Olivia (October 24, 2011). "Karl Lagerfeld to launch new, accessible line". The Telegraph. Retrieved October 24, 2011. 
  4. ^ Zargani, Luisa (18 February 2014). "Fendi Partnering With Google to Livestream Runway Show". WWD. Retrieved 24 February 2014. 
  5. ^ http://www.bloomberg.com/news/2014-06-22/fendi-touts-dolce-vita-as-owner-lvmh-relies-on-brand.html
  6. ^ for men
  7. ^ for women

External links[edit]