Fendi
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| Type | Subsidiary of LVMH |
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| Industry | Fashion |
| Founded | 1925 (Rome) |
| Founder(s) | Adele Casagrande |
| Headquarters | Rome, Italy |
| Number of locations | 117 stores worldwide (2005) |
| Key people | Karl Lagerfeld Artistic Director Silvia Venturini Fendi, head of accessories Michael Allan Burke, Chairman & CEO |
| Products | Leather and other luxury goods |
| Revenue | €600 million (2011) |
| Parent | LVMH |
| Website | fendi.com |
Fendi is an Italian high fashion house best known for its "baguette" handbags.[1] It was launched in 1925 by Edoardo and Adele Fendi, as a fur and leather shop in Via del Plebiscito, Rome;[1] but today is a multinational luxury goods brand owned by LVMH. Karl Lagerfeld is the creative director.[2]
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[edit] Products
[edit] Furs
[edit] Fragrances
Fendi launched its first perfume, Fendi for Women, in 1985.[1] The line has been expanded to Theorema Uomo and Fendi Uomo (for men) and Celebration, Asja and Fantasia (for women). The latest, "Fan di Fendi", was released in August 2010.
[edit] Eyewear
Fendi's eyewear line is licensed to Marchon Eyewear and includes prescription eyeglasses and sunglasses in addition to non-prescription sunglasses.
[edit] Timepieces
Fendi currently licenses the production of watches to Taramax in which it has a controlling interest, these feature Swiss movements.
[edit] Writing instruments
Fendi licensed their name and logo to Cross Pens in 1989, but by 2000 this deal appeared to have lapsed.
[edit] References
- ^ a b c "Fendi perfumes and colognes". Fragrantica.com. http://www.fragrantica.com/designers/Fendi.html. Retrieved October 24, 2011.
- ^ Bergin, Olivia (October 24, 2011). "Karl Lagerfeld to launch new, accessible line". The Telegraph. http://fashion.telegraph.co.uk/columns/olivia-bergin/TMG8846242/Karl-Lagerfeld-to-launch-new-accessible-line.html. Retrieved October 24, 2011.
[edit] External links
- Official Homepage
- Fendi Fall/Winter 2011 Collection on Milan Fashion Week.com
- Harpers Bazaar Interview with Fendi designer Silvia Venturini
- Fendi in Vogue's Style.com Designer Directory
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