Fendi

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Fendi S.r.l.
Type Subsidiary of LVMH
Founded 1925 (Rome)
Founder(s) Adele Casagrande
Headquarters Rome, Italy
Number of locations 117 stores worldwide (2005)
Key people Karl Lagerfeld Artistic Director
Silvia Venturini Fendi, head of accessories
Michael Allan Burke, Chairman & CEO
Industry Fashion
Products Leather and other luxury goods
Revenue $338.5 million (2008)
Operating income $21.6 million (2008)
Profit Loss of €35m (estimate for 2005)
Owner(s) LVMH
Employees 250
Parent LVMH Moët Hennessy • Louis Vuitton S.A.
Website www.fendi.com

Fendi is a Italian high fashion house best known for its "baguette" handbags. It was launched in 1925 as a fur and leather shop in Rome, but today is a multinational luxury goods brand owned by LVMH. Karl Lagerfeld is the creative director.

Contents

[edit] Fendi lines

[edit] Furs

Fendi's internationally renowned line of fur helps to differentiate the brand from its competitors as one of the few designers with a full range of fur offerings. Naomi Campbell was fired from her position as a People for the Ethical Treatment of Animals spokesperson in 1997 for wearing fur at a Fendi fashion show.

Fendi boutique in The Landmark, Hong Kong

[edit] Fragrances

Fendi launched its first perfume, Fendi for Women, in 1985. The line has been expanded to Theorema Uomo and Fendi Uomo (for men) and Celebration, Asja and Fantasia (for women). Can cost up to 100 dollars.

[edit] Eyewear

Fendi's eyewear line currently includes prescription eyeglasses and sunglasses in addition to non-prescription sunglasses.

[edit] Timepieces

Fendi currently licenses out their name for their watches, which feature Swiss movements.

[edit] Writing Instruments

Fendi licensed their name and logo to Cross Pens in 1989 but by 2000 this deal appeared to have lapsed.

[edit] North American Fendi Boutiques

[edit] Notes and references

Las Vegas-Shoppes at Palazzo

[edit] Further reading

[edit] External links