Fernando Flores, 2009
January 9, 1943 |
|Occupation||Researcher, Stanford University
Philosophy professor, UC Berkeley
Curriculum Development, Erhard Seminars Training
Founder, Business Design Associates
Founder, Action Technologies
former Cabinet Minister, Chile
Carlos Fernando Flores Labra (born January 9, 1943) is a Chilean engineer, entrepreneur and politician. He is a former cabinet minister of president Salvador Allende and was senator for the Arica and Parinacota and Tarapacá regions between 2001 and 2009. On March 31, 2010 he was designated President of Chile's National Innovation Council for Competitiveness by President Sebastián Piñera.
Flores was born in Talca, Chile. He became finance minister in the government of Chilean president Salvador Allende and then spent three years as a political prisoner (from September 11, 1973 to 1976) after the military coup of General Augusto Pinochet. Subsequently forced into exile, after negotiations on his behalf by Amnesty International, he moved with his family to Palo Alto, California, and worked as a researcher in the Computer Science department at Stanford University. He subsequently obtained his PhD at UC Berkeley under the guidance of Hubert Dreyfus, Stuart Dreyfus, John Searle and Ann Markussen. There he developed his work on philosophy, coaching and workflow technology, influenced by Martin Heidegger, Humberto Maturana, John Austin and others. His thesis was titled Management and Communication in the Office of the Future.
Projects and companies founded 
Flores has founded several companies including "Hermenet" (for which he used a $6 million investment from Werner Erhard); "Logonet", an education company; "Business Design Associates", a management consulting company) and Action Technologies, a software company, where he introduced new distinctions in workflow analysis, groupware, software design and business process analysis that he developed in association with Terry Winograd. He has also founded an Internet-based movement called Atina Chile. His newest project is Pluralistic Networks, a company that plans to develop leadership and communication abilities in virtual business teams using multi-player online games, currently World of Warcraft.
Association with Werner Erhard 
In the 1980s Werner Erhard worked with Flores on aspects of language, setting up a body of work which makes a distinction between, on the one hand 'speaking that describes being' with, on the other hand, 'speaking that brings forth being'. The work that Flores did with Erhard was incorporated into The Forum.
Flores was Finance Minister of president Salvador Allende in the early 1970s, after the coup d'état he was imprisoned, subjected to prolonged, systematic psychological torture and later driven to exile by the military regime of Augusto Pinochet.
In 2006 Flores ran for the presidency of the PPD party, but lost to Sergio Bitar. Later that year, with the possibility of being a presidential candidate slipping away, he began to move away from his center-left party. On January 8, 2007, he inaugurated a new political project called ChileFirst. The next day he submitted his resignation to the PPD. He is currently an independent Senator who caucuses with the center-right Alliance for Chile (a coalition of 2 right wing parties). He drew sharp criticism from his former political allies for supporting Sebastián Piñera's presidential candidacy. He did not seek re-election in December 2009 and ChileFirst won no seats in Congress in the election. Until March 2010 he remained as an independent senator. On March 31, 2010 he was designated President of Chile's National Innovation Council for Competitiveness by President Piñera.
- Building Trust: In Business, Politics, Relationships, and Life, (author)
- Understanding Computers and Cognition : A New Foundation for Design (with Terry Winograd), (co-author)
- Disclosing New Worlds: Entrepreneurship, Democratic Action, and the Cultivation of Solidarity, (co-author, with Charles Spinosa and Hubert Dreyfus)
- Beyond Calculation: The Next Fifty Years, a special issue of the Communications of the ACM journal, (contributor)
- Personal blog
- Fast Company article on Flores — "The Power of Words"
- Center for Quality of Management Journal article — "Using the Methods of Fernando Flores"
See also 
- Language/action perspective
- Project Cybersyn
- Terry Winograd
- Werner Erhard
- Werner Erhard and Associates
- Erhard Seminars Training (est)
Erhard Seminars Training
October 1971 – February 1981
Brian Regnier, Course Designer,
Werner Erhard and Associates,