Ferns N Petals
|Headquarters||New Delhi, India|
|Number of locations||50 cities|
|Key people||Vikaas Gutgutia
Pawan Gadia ( CEO )
|Products||Flowers, cakes, gifts and chocolates|
|Revenue||1.45 billion (US$24 million) (2012)|
|Profit||120 million (US$2.0 million) (2012)|
Ferns N Petals (FNP) is a flower and gifts retailer in India, started by Vikaas Gutgutia in 1994. Today the brand owns 160 outlets in 61 cities nationwide and delivers to more than 150 countries. FNP is the single largest organized flower retailer in India and is also one of the largest among flower retailers in the world. Ferns N Petals Group comprises FNP Retail & Franchising, FNP E-commerce, FNP Weddings & Events, Floral Touch, FNP Select, Luxury Weddings, FNP Floral Design School, GiftsbyMeeta & Flagship store. Customers use it for buying flowers for occasions, floral décor for weddings, parties or for sending flowers to others.
Vikaas had gained some experience in the flower business having helped out his florist Uncle in Kolkatta during his early days. When he sent flowers to his girlfriend in 1994, the florist did a poor job and Vikas believed he could do better. He opened his first shop in Delhi South extension. It took FNP 9 years before it finally broke even at 2003.
Though its primarily a flower retailer, it has positioned itself in the gifts segment of e-commerce space as flowers are primarily used as gift items in the country. It also sells a wide variety of cakes, chocolates and assorted gifts for special occasions like anniversaries, birthdays etc.
The company launched a new business vertical called the Propshop store on 3 September 2013. This will offer ready made solutions for events like wedding and will act as a one stop online shop for an event planner or organizer of such events. Items in this business vertical include wedding accessories including carvings, crystal strings, tassels, artificial flowers, vases, cages and chandeliers.
- "Ferns N Petals Aims to Go Global". Forbes India. Retrieved 10 November 2013.