|Founded||July 11, 1899 in Turin, Italy|
|Key people||John Elkann (President)
Olivier François (CEO)
|Production output||1,455,650 units (2010)|
|Parent||Fiat Chrysler Automobiles NV|
FIAT (Fabbrica Italiana Automobili Torino) is an Italian automaker which produces Fiat branded cars, and is part of Fiat S.p.A., the largest automobile manufacturer in Italy. The company, Fiat Automobiles S.p.A., was formed in January 2007 when Fiat reorganized its automobile business, and traces its history back to 1899 when the first Fiat, or Fabbrica Italiana Automobili Torino automobile, was produced.
- 1 Production output
- 2 Fiat in Europe
- 3 Fiat in South America
- 4 Fiat in the United States
- 5 Fiat in Asia
- 6 Western countries markets models
- 7 Emerging markets (production in Europe)
- 8 Emerging markets (production in South America)
- 9 European Cars of the Year
- 10 Electric vehicles
- 11 Fiat concept vehicles
- 12 Motorsport
- 13 Marketing
- 14 References
- 15 External links
Fiat in Europe
Fiat's main market is European one, mainly focused in Italy. Historically successful in citycars and supermini sector, currently Fiat has a range of models focused on those two segments (in 2011, those accounted for the 84% of its sales). Fiat does not currently offer any large family car, nor an executive car.
Fiat's share of the European market shrank from 9.4 per cent in 2000 to 5.8 per cent in the summer of 2004. At this point Sergio Marchionne was appointed as Fiat Chief Executive. By March 2009 their market share had expanded back to 9.1%.
Fiat's built their five-story Lingotto plant in 1915 through 1918, at the time it was Europe's largest car manufacturing plant. Later the Mirafiori plant was built, also in Turin. To prepare for production of the all new Fiat 128, Fiat opened their Rivalta plant in October 1968. Until the 128 could enter production, the plant was used to build sports versions of the 850 and 124 as well as parts for the Fiat Dino.
Current range of models is the following:
- City car: Fiat 500, Fiat Panda
- Supermini: Fiat Punto
- Compact car: Fiat Bravo, Fiat Linea, Fiat Albea
- Large MPV: Fiat Freemont (rebadged Dodge Journey)
- Mini SUV: Fiat Sedici (developed with Suzuki with its twin Suzuki SX4)
Fiat sales of 2011 were up to 676.704 (minus 17.3% vs. previous year):
Light Commercial Vehicles are sold in Europe under the brand Fiat Professional.
Fiat in South America
The Brazilian range is similar to European one, with the addition of a special family which derives from a common platform (called "Project 178"): Fiat Palio, Fiat Palio Weekend, Fiat Palio Adventure, Fiat Siena, Fiat Grand Siena.
- Fiat Strada (developed in Brazil, has the same platform of Fiat Palio and Fiat Siena;
- previous versions of European Fiat Doblò, Fiat Doblò Cargo, Fiat Fiorino (called here Fiat Fiorino Furgao), and Fiat Ducato;
- the old European Fiat Uno Van called here Fiat Uno Furgao.
Fiat in the United States
Fiat has a long history in United States. In 1908, the Fiat Automobile Co. was established in the country and a plant in Poughkeepsie, N.Y., began producing Fiats a year later. These luxury cars were produced long before Chrysler Corp. started in 1925. Fiat was sometimes used as a jocular backronym for 'Fix it again Tony', referring to poor reliability and problems, such as rust, which some Fiat owners in the United States encountered in the 1970s and 1980s. Partly as a result, Fiat sales in the US fell from a high of 100,511 cars in 1975 to 14,113 in 1982. In 1983, Fiat left the United States car market with a reputation for poor quality cars. However, Fiat has made significant improvements since then.
In January 2009, the Fiat Group acquired a 20% stake in US automaker Chrysler LLC. The deal saw the return of the Fiat brand to North America after a 25-year absence. The first Fiat-branded model to appear in the US was the popular Fiat 500 city car. The Fiat 500 model is built at Chrysler's assembly plant in Toluca, Mexico which currently makes also the Dodge Journey and Fiat Freemont crossovers.
Fiat in Asia
Fiat's presence in Chinese market is poor compared to its European, Japanese, Korean and American rivals. At the beginning of 2012, Fiat was only importing Fiat Bravo and Fiat 500 model. However, in 2012 Fiat and GAC opened a Joint Venture plant to produce the first Fiat vehicle specifically developed for Chinese market ever: the Fiat Viaggio, a compact car derived by another model of Fiat SpA group, the Dodge Dart (in turn derived by another Fiat Group car, the Alfa Romeo Giulietta).
Fiat is also present in Indian market since 1948. Current presence is in Joint Venture with Tata Motors, although current car sales (Fiat is currently offering the Fiat Punto and Fiat Linea) are poor (approx. 20k units in 2011).
Western countries markets models
The Fiat 500 (Italian: cinquecento, Italian pronunciation: [ˌtʃiŋkweˈtʃɛnto]) is a car produced by the Fiat company of Italy between 1957 and 1975, with limited production of the Fiat 500 K estate continuing until 1977. The car was designed by Dante Giacosa. Redesigned in 2007, it is currently distributed worldwide.
The Fiat Panda is a city car from the Italian automotive manufacturer Fiat. Current version is the third one distributed as from 2012.
The third generation Fiat supermini to bear the name Punto, codenamed Project 199, the Grande Punto was unveiled at the 2005 Frankfurt Motor Show and went on sale later that year. Styled by Giugiaro, the car is based on the Fiat/GM SCCS platform. Whilst the model shares some of its name with the previous Punto, a large number of its components are new, including a new chassis and body shell. After facelift in 2009 it was named as Punto Evo and sold as bare Punto name.
The Fiat Bravo is a small family car that has been produced since 2007 for the European and Australian markets. It is only available as a 5-door hatchback.
The Fiat 500L enlarges, as from September 2012, the Fiat 500 family with a Mini MPV which replace the Fiat Idea. The model is produced in the new Fiat plant in Serbia. The platform is the same of the Fiat Punto.
The Fiat Sedici is a mini sport utility vehicle co-developed by Fiat and Suzuki mainly for the European market. It was introduced at the 2006 Geneva Motor Show, and is built at the Magyar Suzuki plant in Hungary. The expected production volume is 60,000 units per year, 1/3 to be sold by Fiat and 2/3 by Suzuki, badged as the SX4. The Design was handled by Giorgetto Giugiaro's Italdesign studio, and it is an alternative to mini multi-purpose vehicles (MPV), which have a more "boxy" appearance.
Introduced in 2011 to replace Fiat Multipla, and according to the manufacturer, also the last version of the Fiat Croma. It is a rebadging of the Dodge Journey, following the Cooperation with Chrysler.
Emerging markets (production in Europe)
- Fiat Albea
The Fiat Albea is the sedan version of the Fiat Palio small family car, built in Turkey at the Tofaş facilities of the Italian automaker Fiat.
- Fiat Linea
The Fiat Linea is a small family car released on March 26, 2007 by the Italian automaker Fiat as a world car in Eastern Europe, India, Latin America and Middle East. The Linea is also sold in Western Europe.
Emerging markets (production in South America)
- Fiat Palio
The Fiat Palio is a supermini designed by Fiat as a world car, aimed at developing countries. The Palio Weekend is a small family car station wagon; an extended version of the hatchback Palio.
- Fiat Siena
The Fiat Siena is the four-door sedan version of the Fiat Palio, a small family car especially designed for developing countries. The car is similar to Fiat Albea.
European Cars of the Year
The European Car of the Year award has been awarded twelve times to the Fiat Group over the last forty years, more than any other manufacturer. Nine of these awards were won by Fiat Automobiles models. Fiat models awarded the title:
- 1967: Fiat 124
- 1970: Fiat 128
- 1972: Fiat 127
- 1984: Fiat Uno
- 1989: Fiat Tipo
- 1995: Fiat Punto
- 1996: Fiat Bravo/Brava
- 2004: Fiat Panda
- 2008: Fiat 500
Fiat Automobiles, one of Europe's 10 best-selling automotive brands, has for the second year running been confirmed as having the lowest average value for CO2 emissions from vehicles sold in 2008: 133.7 g/km (137.3 g/km in 2007). This was corroborated by JATO, a provider of automotive data.
Fiat started development of electric vehicles back in the mid 1970s, with the concept Fiat X1/23. More recently in 2008, Fiat showed the Phylla concept, and the Fiat Bugster concept in Brazil.
Fiat concept vehicles
- 2005 Fiat Oltre
- 2006 Fiat FCC
- 2006 Fiat Suagna Bertone
- 2007 Fiat Barchetta Bertone
- 2008 Fiat Phylla
- 2012 Fiat FCC 2
In 1971 the Fiat 124 Sport Spider was prepared for the World Rally Championship when Abarth became involved with its production and development and from 1972 had relative success with two wins in 1972, one in 1973 and won 1st, 2nd and 3rd in the 1974 Portuguese TAP Rally.
The Fiat 131 Abarth was a very successful rally car replacing the 124. Between 1976 and 1981 the Fiat 131 won 18 World Rally Championship events, and winning the WRC three times: in 1977, 1978, and in 1980.
Lancia took over the role of motorsport for the Fiat Group during the 1980s. After a long break of factory-supported entries, in 2003 a Fiat Punto S1600 won the Italian Rally Championship, and 2006 the Fiat Grande Punto S2000 won the FIA European Rally Championship, followed by three successive wins in 2009, 2010 and 2011.
The FIAT initials were was first used in the distinctive logo form 1901. In 1968 the "rhomboid" logo (as it was known internally) was introduced which featured the FIAT initials spelled out on four interconnected rhombuses. The rhomboid was slowly phased in during the early 1970s, although the older "laurel wreath" style FIAT badge was used to denote sporting models such as the 124 Spider, 127 Sport, X1/9 and the tuned Abarth models. A new corporate nose based on the rhomboid logo was first introduced in 1983 on the Uno, which consisted of five chrome bars inclined at an angle of 18 degrees to mirror the rhomboid, which usually appeared in reduced size at the corner of the grille.
In 1999 the wreath style logo was re-introduced to commemorate the 100th anniversary of the company.
Motor Village and Flagship stores
Fiat launched its Motor Village flagship stores concept in 2006 with its Mirafiori Motor Village in Turin, followed by London's Flagship store in Wigmore Street opening in 2008 and Paris opening in 2010 on the Champs-Élysées.
In 2009, BSM (the British School of Motoring) ended a 16-year relationship with Vauxhall Motors and signed a deal with Fiat UK to swap its learner vehicle from the Vauxhall Corsa to the new Fiat 500. Fiat UK will supply 14,000 cars to BSM over four years in a marketing deal.
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- "Anyone less than 30 years old probably never has seen -- or at least doesn't remember seeing -- a Fiat automobile in the flesh.". bankrate.com. Retrieved 2009-09-22.
- Nelson D Schwartz (April 25, 2009). "Would Detroit Sound Any Better in Italian?". The New York Times. Retrieved December 11, 2009.
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- Krisher, Tom (January 31, 1983). "Problems of old Chrysler linger at 'new' Chrysler, US". The Guardian (London). Retrieved September 22, 2009.
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|« previous — Fiat Automobiles S.p.A. car timeline, European market, 1980s–present|
|City car||126||Cinquecento||Seicento / 600|
|Panda I||Panda II||Panda III|
|Supermini||127||Uno||Punto I||Punto II|
|Grande Punto||Punto Evo||Punto|
|Palio / Siena||Albea|
|Small family car||Ritmo||Tipo||Bravo / Brava||Stilo||Bravo II|
|Large family car||132||Argenta||Croma I||Croma II|
|LCV/LAV||Fiorino I||Fiorino II||Fiorino III/Qubo|
|Doblò I||Doblò II|
|Large MPV||Ulysse I||Ulysse II||Freemont|
|Van||Daily||Scudo I||Scudo II|
|Ducato I||Ducato II||Ducato III|