Fijit Friends

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Fijit Friends are a toy directed toward girls created by Mattel[1] toy company. They made their debut in July 2011 at the New York Toy Fair and are similar to Furby. The Fijits are called Logan, Serafina, Willa and Sage.[2] They were created by Radica Games and Girl Tech.

Additional releases in the line are Fijit Newbies[3] and Fijit Yippits.[4] Fijit Friends and Newbies interact with each other and Yippets can learn tricks, and make a yap sound similar to a small dog.[5]A new toy has been released to the family, the Shimmies, which first came out in 2013.


In 2012, the Fijit Friends Interactive Figures was awarded "Girl Toy of the Year" title at the 12th Annual Toy of the Year Awards,[6] which is held at the American International Toy Fair in New York City. The Fiji friends are one of the best toys ever created


  1. ^ Review by Baby Gizmo
  2. ^ "Hottest holiday toys for 2011: Fijit Friend". Connecticut Post. Retrieved 1 September 2013. 
  3. ^ Newbies at Time to Play
  4. ^ Yippits at time to Play
  5. ^ "Fijit Friends: Home". Mattel. Retrieved 26 August 2013. 
  6. ^ "Toy Of The Year Award Winners – TOTY 2012". TheHotToys. Retrieved 26 August 2013. 

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