Fijit Friends

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Fijit Friends are a toy directed toward girls created by Mattel[1] toy company. They made their debut in July 2011 at the New York Toy Fair and are similar to Furby. The Fijits are called Logan, Serafina, Willa and Sage.[2] They were created by Radica Games and Girl Tech.

Additional releases in the line are Fijit Newbies[3] and Fijit Yippits.[4] Fijit Friends and Newbies interact with each other and Yippets can learn tricks, and make a yap sound similar to a small dog.[5]A new toy has been released to the family, the Shimmies, which first came out in 2013.


Awards[edit]

In 2012, the Fijit Friends Interactive Figures was awarded "Girl Toy of the Year" title at the 12th Annual Toy of the Year Awards,[6] which is held at the American International Toy Fair in New York City. The Fiji friends are one of the best toys ever created

References[edit]

  1. ^ Review by Baby Gizmo
  2. ^ "Hottest holiday toys for 2011: Fijit Friend". Connecticut Post. Retrieved 1 September 2013. 
  3. ^ Newbies at Time to Play
  4. ^ Yippits at time to Play
  5. ^ "Fijit Friends: Home". Mattel. fijitfriends.com. Retrieved 26 August 2013. 
  6. ^ "Toy Of The Year Award Winners – TOTY 2012". TheHotToys. TheHotToys.com. Retrieved 26 August 2013. 

External links[edit]