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18 Mowat Ave 2nd Floor, Toronto, Ontario, 241 Centre Street, 6th Floor, Suite 7New York, New York, USA
Ron Watson, Founder
Filemobile Inc. is a privately owned software development company that develops Software as a Service (SaaS) applications for rich media experiences online. Many major media companies in Canada (e.g. CTV, CBC, Rogers Media, Transcontinental, MSN) and a variety of digital agencies, brands, educational institutions and enterprise clients use Filemobile's software.
Filemobile's platform is called Media Factory and it is a hosted solution that powers a suite of social media white label applications and API's. Media Factory is a rich media, user-generated content (UGC) and community platform. Additional applications include UGC contests, user communities, broadband video and citizen journalism.
Filemobile’s products are designed for use by advertising agencies, large brands, enterprise-level firms, content producers and media companies to facilitate interaction with various constituencies through a variety of mediums including video, social networks, mobile and the web.
The Media Factory platform allows for easy deployment of complex web applications. Filemobile works with clients in one of two ways: i) By offering white label applications, or ii) Through a REST or SOAP API.
Below is a map of Filemobile Architecture and the various components that make up the Media Factory platform:
Filemobile's white label applications include:
- User Generated Content Contests
- Broadband Video
- Multimedia Comments
- Media Community
- Citizen Journalism
- Video Mashup editing tool
- Audio Recording tool
Filemobile was incubated out of the offices of PoolExpert in the summer of 2005 as a ’bootstrapped’ research and development project to produce consumer websites that would allow users to upload digital files and share them with blogs and friends. In February 2006 the firm launched a beta user generated content community under the domain www.filemobile.com . By the summer of 2006, the firm changed its strategic approach and began designing interactive online communities for business. In January, 2007, Filemobile launched the first version of its Media Factory online community management platform and in the fall, CEO Chris Becker and Chief Creative Officer Steve Hulford took on full-time roles in the company. They were joined the following year by President Marc Milgrom and Co-Founder Ron Watson, upon the completion of his successful sale of Poolexpert to Rogers Canada.
Filemobile has received some media attention since its inception in 2006. The company was ranked 8th on PROFIT Magazine’s HOT 50 list in 2008 and 21st on the HOT 50 list in 2009, Backbone Magazine ranked Filemobile 6th on its annual list of ‘20 companies that are driving innovation and changing the way we use the Internet’. Technology research firm IDC Canada named Filemobile one of the ‘10 Canadian New Media Companies To Watch.’. Founder Steve Hulford was featured as "Digital Media People to Watch in Ontario in 2010" by technology publisher Techvibes.
In June 2008 after the loss of the well-known The Hockey Theme to CTV, CBC proceeded with a nationwide contest powered by the Filemobile Media Factory platform for a new theme in collaboration with music label Nettwerk. The contest began June 10, 2008, and at the end of the submissions period on August 31, the network had received over 14,000 entries. These entries were reduced to five semi-finalists, whose themes were re-arranged by producer Bob Rock and presented for public voting. Taken from Finding a new theme: Canada's Hockey Anthem Challenge
- The Globe and Mail - Filemobile capitalizes on active marketing - February 16, 2010
- Techcrunch - FileMobile raises the bar for multimedia sharing - Jul 3, 2006
- Profit Magazine Hot 50 - Sept 17, 2008
- Profit Magazine Hot 50 - Sept 17, 2009
- Backbone Magazine - 20 companies that are driving innovation and changing the way we use the Internet - July 28, 2009
- Nowpublic - 10 Canadian New Media Companies to Watch - April 5, 2009
- Techvibes - Digital Media People to Watch in Ontario in 2010 - January 5, 2010
- Area Startups - CBC's Hockey Anthem Challenge launches on Filemobile's Media Factory platform - Jul 11, 2008
- CBC press release, June 6, 2008
- Techvibes - PoolExpert Exits to Grow Rogers Sports Empire - August 5, 2008
- CP24’s Breaking Storm Coverage: 1.2 Million Viewers Set a Prime-Time Record for CP24 Most Watched Night in Station’s History - August 21, 2009