Filipinas was a monthly magazine that catered to the Filipino American community. The magazine's inception was in 1992 and it became a nationally-distributed magazine that served Filipinos in the United States. It covered many aspects of the Filipino diaspora, particularly on Philippine heroes, leaders and achievers, culture, history, travel, food and entertainment. It provided a calendar of Filipino events in the coming months.
The magazine had been under much financial pressure since the economic downturn in the U.S. in 2007 and constantly struggled after that, according to the editor's column in the magazine. While it still had much advertising, apparently the downturn caused many advertisers to drop their number of ads. The Better Business Bureau reported the parent company, the Filipinas Magazine Company, on April 26, 2010, filed for bankruptcy with the aim of dissolving the company. Filipinas still managed to publish a high-quality monthly magazine, although sometimes it came out more than a month late. The magazine ceased publication with its September 2010 issue.
In 2007 parts of Filipinas issues were archived for use online. When publication of the magazine ceased it was decided to run it as an online publication. Since September 2010, new articles have been written and posted online, but the amount of new material is much less than was written when issues were printed. Also, some new videos were produced and an online bookstore offered publications on Philippine subjects. Much, however, was now missing. For instance, the monthly listing of events board for Filipinos in the U.S., which was an important part of the print version of Filipinas, was gone. A few notices of events around the U.S. continued to exist. Also, Filipinas has a page on Facebook and LinkedIn. The online site has had only sporadic postings, sometimes months apart. The Facebook page is a bit more active, as several new posts appear monthly, mainly about current events involving Filipinos. However, Filipinas is a mere shadow of what it was when it was published on paper.
The office of Filipinas has for a number of years been at GBM Building, 1580 Bryant St., Daly City, CA 94015.
- Filipinas Magazine website, http://www.filipinasmag.com/ .
- Better Business Bureau website, report for Filipinas Magazine Company, http://www.bbb.org/ ; The New [Magazine] City website, http://www.thenewmagazinecity.com/filipinas.html .
- Filipinas Magazine website; Facebook website, http://www.facebook.com/filipinasmagazine ; LinkedIn website, http://www.linkedin.com/company/filipinas-magazine .
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