Filmfare

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"FilmFare" redirects here. For the British production company and animation studio, see FilmFair.
Filmfare
Powerlist.jpg
Cover of the February 2006 issue.
Editor Jitesh Pillai[1]
Frequency Bi-weekly
Circulation 1.4 lakhs
First issue 1952[2]
Company Worldwide Media
Based in Mumbai
Language English
Hindi
Website www.filmfare.com

Filmfare is an English-language, tabloid-sized magazine about Hindi-language cinema, popularly known as Bollywood. Established in 1952, the magazine is published by Worldwide Media, a subsidiary of The Times Group, India's largest media services conglomerate.[3] Filmfare is one of the most popular entertainment magazine in India.[citation needed]

History[edit]

Launched in 1952 by The Times Group that published the newspaper The Times of India, Filmfare came only a year after Screen was launched by The Indian Express. Taking off from the image The Times of India, Filmfare combined serious film journalism with glamour. It featured exposes of exploitation of junior artists, articles various aspects of filmmaking, and notable cinemas of the world, like Italian, Japanese and the German cinema. It also benefitted hugely from the extensive distribution network of the newspaper, and quickly gained popularity nationwide as an upmarket households. [4][5] The Group by The Times Group, India's largest media services conglomerate, which also publishes The Times of India, The Economic Times, Navbharat Times and Maharashtra Times.

In 1953, it further emboldened its place in the Indian film industry, when it established two motion picture awards.[5] First the Filmfare Awards for movies in Hindi, and the Filmfare Awards South for movies in the Kannada, Malayalam, Tamil, and Telugu languages both started in the same year.[6] The awards were based on Academy Awards, with a difference that the winners were decided by readers votes, thus known as "popular awards". [5] Filmfare Awards East for films from West Bengal, Odisha and Assam was started in 2014. [7][8]

In 2005 Filmfare and some other publications, most notably Femina, and Indian editions of Hello, Good Food, Top Gear, and Good Homes were split off into a subsidiary. The new ownership, Worldwide Media, is a 50:50 joint venture between The Times Group and BBC Magazines, the publishing division of BBC Worldwide. Thereafter in 2011, n October 2011 Worldwide Media became a wholly owned subsidiary of Bennett, Coleman & Co. Ltd. (BCCL), the parent company of the Times Group.[9][10] The Hindi language edition of Filmfare was launched in 2011. [10]

Regular segments[edit]

Nayan
Hindi film industry (HiFi) news; reports about the latest quarrels between actors; celebrity gossip and hearsay.
Big Ticket
Previews of upcoming films, and reviews of current ones. Short prose with an array of photos.
Fashion Play
A copy editor at Filmfare says that Bollywood actors read this segment because it provides current opinions of their fashion sense.[citation needed] Stars are prominently branded "hot" or "not" depending on their fashion quota.
Photo Shoots
Photo series by famed photographers, such as Munna S, Dabboo Ratnani, and Atul Kasbekar—often with a theme.
Future Stock
Speculations about which up-and-coming actors, musicians, and directors will rise to stardom.
Generation Next
Trivia about younger stars.

See also[edit]

Notes[edit]

  1. ^ "Jitesh Pillai: Executive Profile & Biography". Businessweek. Retrieved 2014-08-18. 
  2. ^ Press in India, Issue 33. Office of the Registrar of Newspapers. 1989. p. 75. 
  3. ^ "Idea Filmfare Awards to be held in Mumbai on January 24". The Times of India. Dec 18, 2013. Retrieved 2014-08-18. 
  4. ^ Sumita S. Chakravarty (2011). National Identity in Indian Popular Cinema, 1947-1987. University of Texas Press. pp. 69–. ISBN 978-0-292-78985-2. 
  5. ^ a b c Aswin Punathambekar, Anandam P. Kavoori, Rachel Dwer. Global Bollywood. NYU Press. pp. 243–244. ISBN 978-0-8147-2944-1. 
  6. ^ Tapan Kumar Panda (2004). Building Brands in the Indian Market. Excel Books India. pp. 138–. ISBN 978-81-7446-391-3. 
  7. ^ "Filmfare to toast east's revival". The Times of India (Kolkata). TNN. 9 March 2014. Retrieved 9 March 2014. 
  8. ^ "Filmfare steps into eastern turf". The Indian Express (Kolkata). Press Trust of India. 9 March 2014. Retrieved 9 March 2014. 
  9. ^ "About us". Worldwidemedia. Retrieved 2014-08-18. 
  10. ^ a b Anushree Bhattacharyya (April 27, 2011). "Filmfare goes desi; launches Hindi edition". afaqs!. Retrieved 2014-08-18. 

External links[edit]