|Hubs||Sultan Abdul Aziz Shah Airport
Penang International Airport
|Secondary hubs||Senai International Airport|
|Company slogan||Your community Airline|
|Parent company||Malaysia Airlines|
|Headquarters||Sultan Abdul Aziz Shah Airport
Subang, Selangor, Malaysia
|Key people||Mr. Ignatius Ong|
FlyFirefly Sdn Bhd, operating as Firefly, is a full-service point-to-point carrier and a full subsidiary of Malaysia Airlines. Its head office is located on the grounds of Sultan Abdul Aziz Shah Airport in Subang, Selangor. It claims to be the first community airline in Malaysia. Firefly operates from two hubs - Sultan Abdul Aziz Shah Airport, Subang, Selangor and Penang International Airport. The airline's first flight was on April 3, 2007, from Penang to Kota Bharu.
Management and operation
Even though Firefly is 100% owned by Malaysia Airlines, it has a separate management, which is by FlyFirefly Sdn.Bhd. Firefly focuses on serving the dynamic Malaysia, Indonesia, Thailand and Singapore growth region, populated by more than 70 million people.
Idris Jala, Malaysia Airlines' managing director, speaking at a business briefing and launch of the new airline's logo on 16 March 2007, said Firefly would work with MAS in breaking new ground and realising a core network over the next five years. The core network would include markets like North America, South America and South Africa.
Firefly flies from two hubs, Penang and Subang in Kuala Lumpur. The domestic flights from Penang are Langkawi, Kota Bharu, Subang, Kuala Terengganu and Kuantan 2 flights daily, as well as to Koh Samui and Phuket in Thailand a daily flight. The flights out of Subang are Penang, Langkawi, Alor Setar, Johor Bahru, Kuala Terengganu and Kota Bharu, Singapore, Koh Samui in Thailand and Pekanbaru in Indonesia. However, Firefly announced on March 8, 2009 that flights from Penang to Kuala Terengganu, Kota Bharu, Koh Samui and Kuantan have been temporarily suspended. In 2011, the routes to Kuala Terengganu, Kota Bharu, and Kuantan from Penang have been reinstated.
- Alor Setar - Sultan Abdul Halim Airport (2-4x daily from SZB)
- Ipoh - Sultan Azlan Shah Airport (2x daily from SIN)
- Johor Bahru - Senai International Airport (2-6x daily from SZB / 2x weekly from PKU / 3x weekly from KBR) Secondary Hub
- Kerteh - (8x weekly) Kerteh Airport
- Kota Bharu - Sultan Ismail Petra Airport Secondary Hub
- Kuala Terengganu - Sultan Mahmud Airport
- Kuantan - Sultan Haji Ahmad Shah Airport
- Langkawi - Langkawi International Airport
- Penang - Penang International Airport Hub
- Subang - Sultan Abdul Aziz Shah Airport Hub
The airline is planning to use Malacca International Airport in Malacca to expand their base. New routes there are under planning are Subang-Bengkulu, Subang-Jambi, Subang-Palembang, Subang-Padang, Phuket-Langkawi, Penang-Krabi and Penang-Hua Hin.
The airline has also been granted rights to fly from Singapore to Subang, Penang, Kuantan, Terengganu, Ipoh & Malacca.
As of July 2013, the Firefly fleet consists of the following aircraft with an average age of 5 years:
(Charter Service only)
Firefly started operations with 2 50-seater Fokker F50 aircraft.
Firefly expanded its operation on 29 October 2007 from Penang to Subang. Firefly also took delivery of a third leased Fokker F50 aircraft to expand its services.
On 26 June 2007, MAS signed an agreement for the acquisition of 10 ATR 72-500 aircraft with options of 10 more, which has been exercised, to replace the F50. The aircraft started to arrive from 11 August 2008, with five planes delivered in 2008, five in 2009, four in 2010 and the rest in 2011. All Fokker F50s retired by the end of 2008.
On 25 August 2010, Firefly announced that it will take up 4 planes in the option clause of the purchase agreement. On 8 November 2010, Firefly announced the order of 30 Boeing 737-800 aircraft from year-end to 2015 as part of its expansion into east Malaysia initially, and into regional markets in future. Firefly's first Boeing 737-800 arrived in December 2010 and began its operations on 15 January 2011. The jet-flights was discontinued on 4 December 2011 in accordance to the reconstructing services agreement made between Malaysia Airlines (Firefly's parent company) and AirAsia.
On 16 August 2011, Firefly had announced that they will only operate the ATR aircraft from Subang and Penang, and cease its Boeing 737-800 and Boeing 737-400 flights. On 16 September 2011, Firefly has ceased the Johor Bahru - Kuching route. Other flights on Boeing 737 fleet, including Kuala Lumpur - Kuching and Kuala Lumpur - Kota Kinabalu, are transfer to Malaysia Airlines at October 2011.
On 18 December 2012, MASwings parent company, Malaysia Airlines, ordered 36 ATR 72-600 for its subsidiaries. 20 of the ordered aircraft will be delivered to the carrier. While the remaining 16 will enter service with MASwings.
- "Contact Info." Firefly. Retrieved on 22 February 2010. "Principal Office FlyFirefly Sdn Bhd, 3rd Floor, Admin Building 1, Complex A, Sultan Abdul Aziz Shah Airport, 47200 Subang, Selangor, Malaysia. "
- Firefly to help MAS boost revenue
- "Firefly suspends some flights from Penang", "Business Times", 2009-03-09
- Marina Emmanue (2009-01-08). "Firefly eyes Ipoh, Malacca routes". Business Times.
- "Constant reviews become more vital", The Star, 2009-04-05
- Firefly fleet list at planespotters.net
- "Malaysia Airlines to buy 36 turboprop planes". Retrieved 18 December 2012.
- Firefly Fleet, retrieved 10 September 2013
- MAS inks RM62m deal
- Our Fleet | Firefly
- Positioning itself - Carving out its own seat
- Marina Emmunuel. "Firefly to double ATR fleet to fuel expansion". Business Times Malaysia.
- "Firefly expands with 737-800". Firefly (Malaysia).
- Jeeva. "Firefly plans to expand services and take up 30 B737-800s". The Star (Malaysia).
- Firefly to only run turboprop planes The Sun Daily
- Firefly pulling out of Sarawak after 4 months FireFly Passengers Deserve Better
- Karim, F.N., "Firefly to start services April 2", Business Times, March 15, 2006
- Yeow, J. & Francis, I., "MAS to launch Firefly", The Sun, March 15, 2006