Firehouse Subs

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Firehouse Subs
Type Private
Industry Dining
Founded 1994
Headquarters Jacksonville, Florida, USA
Key people Robin Sorensen, Chris Sorensen, Don Fox
Products Submarine sandwiches, Hot subs

Firehouse Subs is a US-based, fast casual restaurant chain that specializes in hot subs. Founded in 1994 in Jacksonville, Florida by former firefighter brothers Robin and Chris Sorensen,[1] Firehouse Subs serves sandwiches with meats and cheeses, "steamed" hot and placed on a toasted sub roll. Locations offer a family-oriented atmosphere, with a firefighter theme that includes fire equipment throughout the store and a menu that features sandwiches with themed names. They offer hot sauces in a range of intensities. Pictures mounted on the walls highlight local firefighting history, as well as the founders' history of firefighting service.[2]

Firehouse Subs franchise, Brighton, Michigan

Firehouse Subs was named "Company of the Year" by KPMG in 2006,[3] and is the "National Chain" winner of the National Restaurant Association’s Restaurant Neighbor Award for community service.[4]

The Firehouse Subs Public Safety Foundation, Inc., a non-profit organization, was created in 2005. It provides funding and support for local firefighters.[5]

Plans for expansion in 2006 were focused on the Northeast, Central, and Southwest regions of the US, with plans for another 100 restaurants to be developed.[6]

On August 3, 2011 a company press release stated that they were placing the Coca-Cola Freestyle beverage dispenser in all their stores after a six-month test at the 25 restaurants in the Jacksonville market. Firehouse is the first national franchise chain to utilize the new technology in all franchises.[7]

As of December 2013, there are over 700 restaurant locations in 36 states and Puerto Rico.[8][9]


  1. ^ Harry Wessel (2005-04-25). "Sub shops battle for business.". The Orlando Sentinel (Orlando, Florida). 
  2. ^ Nancy Dearing Rossbacher and Stephen W. Sylvia (2007-03-29). "Restaurant flaunts firefighter-themed decor". The Free Lance-Star. 
  3. ^ Alison Trinidad (2006-11-15). "Firehouse Subs earns company of the year award.". Florida Times-Union (Jacksonville, FL). 
  4. ^ Katharine Kim and Annika Stensson (2006-09-11). "National Restaurant Association Recognizes Firehouse Subs with Restaurant Neighbor Award for Hurricane Relief Efforts." (Press release). National Restaurant Association. 
  5. ^ Alison Trinidad (2006-03-27). "Humanitarianism through sandwiches". Florida Times-Union (Jacksonville, FL). 
  6. ^ Mark Chediak (2006-01-30). "Firehouse Subs to roll out at least 100 new shops.". The Orlando Sentinel (Orlando, Florida). 
  7. ^ Mills, Gary: "Firehouse Subs will be first national chain to use Coca-Cola Freestyle at all locations" Florida Times-Union, August 4, 2011
  8. ^ "Our Story". Firehouse Subs. Retrieved 11 April 2013. 
  9. ^ Samantha Cortese (December 5, 2013). "New sandwich shop serves community, first responders". KESQ/CBS Local 2. Retrieved December 5, 2013. 

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