Firehouse Subs

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Firehouse Subs
Industry Dining
Founded 1994
Headquarters Jacksonville, Florida, USA
Key people
Robin Sorensen, Chris Sorensen, Don Fox
Products Submarine sandwiches, Hot subs
Slogan Welcome to Firehouse!
Firehouse Subs franchise, Brighton, Michigan

Firehouse Subs is a US-based, fast casual restaurant chain that specializes in hot subs. Founded in 1994 in Jacksonville, Florida by former firefighter brothers Robin and Chris Sorensen,[1] Firehouse Subs serves sandwiches with meats and cheeses, "steamed" hot and placed on a toasted sub roll. Locations offer a family-oriented atmosphere, with a firefighter theme that includes fire equipment throughout the store and a menu that features sandwiches with themed names. They offer hot sauces in a range of intensities. Pictures mounted on the walls highlight local firefighting history, as well as the founders' history of firefighting service.[2]

Firehouse Subs was named "Company of the Year" by KPMG in 2006,[3] and is the "National Chain" winner of the National Restaurant Association’s Restaurant Neighbor Award for community service.[4]

The Firehouse Subs Public Safety Foundation, Inc., a non-profit organization, was created in 2005. It provides funding and support for local firefighters.[5]

Plans for expansion in 2006 were focused on the Northeast, Central, and Southwest regions of the US, with plans for another 100 restaurants to be developed.[6]

On August 3, 2011 a company press release stated that they were placing the Coca-Cola Freestyle beverage dispenser in all their stores after a six-month test at the 25 restaurants in the Jacksonville market. Firehouse is the first national franchise chain to utilize the new technology in all franchises.[7]

As of December 2013, there are over 700 restaurant locations in 36 states and Puerto Rico.[8][9]

See also[edit]


  1. ^ Harry Wessel (2005-04-25). "Sub shops battle for business.". The Orlando Sentinel (Orlando, Florida). 
  2. ^ Nancy Dearing Rossbacher and Stephen W. Sylvia (2007-03-29). "Restaurant flaunts firefighter-themed decor". The Free Lance-Star. 
  3. ^ Alison Trinidad (2006-11-15). "Firehouse Subs earns company of the year award.". Florida Times-Union (Jacksonville, FL). 
  4. ^ Katharine Kim and Annika Stensson (2006-09-11). "National Restaurant Association Recognizes Firehouse Subs with Restaurant Neighbor Award for Hurricane Relief Efforts." (Press release). National Restaurant Association. 
  5. ^ Alison Trinidad (2006-03-27). "Humanitarianism through sandwiches". Florida Times-Union (Jacksonville, FL). 
  6. ^ Mark Chediak (2006-01-30). "Firehouse Subs to roll out at least 100 new shops.". The Orlando Sentinel (Orlando, Florida). 
  7. ^ Mills, Gary: "Firehouse Subs will be first national chain to use Coca-Cola Freestyle at all locations" Florida Times-Union, August 4, 2011
  8. ^ "Our Story". Firehouse Subs. Retrieved 11 April 2013. 
  9. ^ Samantha Cortese (December 5, 2013). "New sandwich shop serves community, first responders". KESQ/CBS Local 2. Retrieved December 5, 2013. 

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