Firehouse Subs
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| Type | Private (franchise) |
|---|---|
| Industry | Dining |
| Founded | 1994 |
| Headquarters | Jacksonville, Florida, USA |
| Key people | Robin Sorensen, Chris Sorensen |
| Products | Submarine sandwiches, Hot subs |
| Website | firehousesubs.com |
Firehouse Subs, is a US-based, fast casual restaurant chain that specializes in hot subs. Founded in 1994 in Jacksonville, Florida by former firefighter brothers Robin and Chris Sorensen,[1] Firehouse Subs serves sandwiches with meats and cheeses, "steamed" hot and placed on produce on a toasted sub roll. Locations offer a family-oriented atmosphere, with a firefighter theme that includes fire equipment throughout the store and a menu that features sandwiches with themed names. They offer hot sauces in a range of intensities. Pictures mounted on the walls highlight local firefighting history, as well as the founders' history of firefighting service.[2]
Firehouse Subs was named "Company of the Year" by KPMG in 2006,[3] and is the "National Chain" winner of the National Restaurant Association’s Restaurant Neighbor Award for community service.[4]
The Firehouse Subs Public Safety Foundation, Inc., a non-profit organization, was created in 2005. It provides funding and support for local firefighters.[5]
Plans for expansion in 2006 were focused on the Northeast, Central, and Southwest regions of the US, with plans for another 100 restaurants to be developed.[6]
As of September 2010, there were over 390 locations,[7][8] mostly in the southern part of the United States.
On August 3, 2011 a company press release stated that they were placing the Coca-Cola Freestyle beverage dispenser in all their stores after a six-month test at the 25 restaurants in the Jacksonville market. Firehouse is the first national franchise chain to utilize the new technology in all franchises.[9]
[edit] Further reading
- Andrea Jares (2004-09-25). "Florida-based Firehouse Subs chain wants to open 100 in Dallas-Fort Worth area". Fort Worth Star-Telegram (Fort Worth, Texas). http://www.accessmylibrary.com/coms2/summary_0286-6237583_ITM.
- Clarey, Brian (2007-03-14). "It's hot and cold in the Firehouse". Yes! Weekly. http://www.yesweekly.com/main.asp?SectionID=3&SubSectionID=50&ArticleID=2247&TM=57017.41.
- James, Emma (2007-03-07). "Firehouse Sub CEO connects with owners". Hattiesburg American. http://www.hattiesburgamerican.com/apps/pbcs.dll/article?AID=/20070307/NEWS01/703070318/1002.
- Aanerud, Chris (2007-03-08). "Firehouse Subs -- The five-dollar fire drill". Orlando CityBeat. http://orlandocitybeat.metromix.com/restaurants/ocb-eats-cheapeatsfirehouse-s,0,237371.story.
[edit] References
- ^ Harry Wessel (2005-04-25). "Sub shops battle for business.". The Orlando Sentinel (Orlando, Florida). http://www.accessmylibrary.com/coms2/summary_0286-6501968_ITM.
- ^ Nancy Dearing Rossbacher and Stephen W. Sylvia (2007-03-29). "Restaurant flaunts firefighter-themed decor". The Free Lance-Star. http://fredericksburg.com/News/FLS/2007/032007/03292007/270060.
- ^ Alison Trinidad (2006-11-15). "Firehouse Subs earns company of the year award.". Florida Times-Union (Jacksonville, FL).
- ^ Katharine Kim and Annika Stensson (2006-09-11). "National Restaurant Association Recognizes Firehouse Subs with Restaurant Neighbor Award for Hurricane Relief Efforts." (Press release). National Restaurant Association. http://www.accessmylibrary.com/coms2/summary_0286-17598806_ITM.
- ^ Alison Trinidad (2006-03-27). "Humanitarianism through sandwiches". Florida Times-Union (Jacksonville, FL).
- ^ Mark Chediak (2006-01-30). "Firehouse Subs to roll out at least 100 new shops.". The Orlando Sentinel (Orlando, Florida). http://www.accessmylibrary.com/coms2/summary_0286-12541380_ITM.
- ^ Pattison, Kermit: "Spending More on Ads To Overcome a Slump" New York Times, September 22, 2010
- ^ "Firehouse Subs". http://firehousesubs.com/. Retrieved 2010-07-09.
- ^ Mills, Gary: "Firehouse Subs will be first national chain to use Coca-Cola Freestyle at all locations" Florida Times-Union, August 4, 2011
[edit] External links
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