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Firetrap is a British clothing company, founded in 1991, specialising in budget menswear and accessories. It was the main brand within the WDT company (World Design and Trade), which also owned its sister brand Fullcircle along with previous brands SC51 and Sonnetti. Firetrap operates concessions in nine UK stores, as well as being sold through Sports Direct outlets nationwide.
Firetrap is now part of the Sports Direct group of distressed brands like Sondico, Lonsdale, Karrimor, etc.
- "Firetrap - About Us". Firetrap. Retrieved 2011-09-26.About Firetrap
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