First Choice (travel firm)
From Wikipedia, the free encyclopedia
| Type | Subsidiary |
|---|---|
| Parent | TUI Travel |
| Website | www.firstchoice.co.uk |
First Choice is a brand name used by TUI Travel PLC to sell package holidays in the United Kingdom. The brand is also the name of a chain of travel agents that are part of the same group.
In October 2011 it was announced that in a two-year rebranding programme, the store estate would be rebranded as "Thomson featuring First Choice" to create a single travel agency brand; the First Choice branding and uniform will be phased out, and the First Choice name will be used for package holidays sold by the combined network.[1]
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