First Choice (travel firm)
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First Choice is a brand name used by TUI Travel PLC to sell package holidays in the United Kingdom. The brand is also the name of a chain of travel agents that are part of the same group.
[edit] Pre-merger History
In 1973 a new travel company was created called Owners Abroad. In 1994 the company was rebranded First Choice Holidays PLC. First Choice has received two bids from Airtours which First Choice described as hostile. In July 2005, First Choice Holidays purchased The Europe Express Group of Companies consisting of multi-channel distribution companies including: go-today.com for direct to consumer vacation packages, E.E.I. Travel and Brian Moore International Tours (BMIT) with travel agent distribution, Travel Services Europe (TSE), the contracting division for hotels and travel services throughout Europe.
[edit] External links
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