First Choice is a brand name used by TUI Travel to sell package holidays in the United Kingdom. The brand is also the name of a chain of travel agents that are part of the same group.
In 1973 a new travel company was created called Owners Abroad. In 1994 the company was rebranded First Choice Holidays PLC. First Choice has received two bids from Airtours which First Choice described as hostile. In July 2005, First Choice Holidays purchased the Europe Express group of companies consisting of multi-channel distribution companies including: go-today.com for direct to consumer vacation packages, E.E.I. Travel and Brian Moore International Tours (BMIT) with travel agent distribution, Travel Services Europe (TSE), the contracting division for hotels and travel services throughout Europe.
In October 2011 it was announced that in a two-year rebranding programme, the store estate would be rebranded as "Thomson featuring First Choice" to create a single travel agency brand; the First Choice branding and uniform will be phased out, and the First Choice name will be used for all inclusive package holidays sold by the combined network.
First Choice Airways 
First Choice Holidays used their own in-house airline First Choice Airways, formerly known as Air 2000. First Choice Airways and Thomsonfly were the UK's main charter airlines, and following the merger between First Choice and Thomson in 2007 it was announced that both First Choice Airways and Thomsonfly would merge to become Thomson Airways, which began operations in November 2008.
External links