First Love (2010 Thai film)

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"A Crazy Little Thing Called Love" redirects here. For the song by Queen, see Crazy Little Thing Called Love.
First Love
First Love - from Commons.jpg
Directed by Puttipong Pormsaka Na-Sakonnakorn
Wasin Pokpong
Produced by Somsak Tejcharattanaprasert
Panya Nirankol
Written by Puttipong Pormsaka Na-Sakonnakorn
Wasin Pokpong
Starring Mario Maurer
Pimchanok Luevisadpaibul
Cinematography Reungwit Ramasudh
Distributed by Sahamongkol Film International Co. Ltd.
Workpoint Entertainment
Release dates
  • August 12, 2010 (2010-08-12)
Running time
118 minutes
Country Thailand
Language Thai
Box office ฿85,037,300[1]

First Love,[2] also known as Crazy Little Thing Called Love,[3] (Thai: สิ่งเล็กเล็ก ที่เรียกว่า...รัก, Sing lek lek thi riak wa... rak, lit. "A Little Thing Called Love") is a 2010 Thai romantic comedy film and also a 2011 Asian sleeper hit film starring Mario Maurer and Pimchanok Luevisadpaibul. The story depicts love in the eye of young people who first experience it and how it affects their lives and their inspirations.[4]


Nam is a girl who is secretly attracted to P'Shone (many people pronounced it as Shone), her senior at school. However, she feels that Shone is too good-looking for her. Instead, Nam and her three friends turn to the help from the book 'Nine Recipes of Love', which is believed to have a magical power to win affection from the boy of choice. Nam's father works in the States to support his family and promises to Nam and her younger sister that he will send a plane ticket for the US to whichever one of them earn the first place in school. Nam misses her father and is determined to study hard to raise her grade. Nam secures the first position in her exam, which means she will get to stay with her father in the States. Nam and her friend finally realizes that the book did not do much help and decides to use the 10th recipe: Direct confession.

Nam and her friends are denied by the Thai dance club after picking a fight with Faye, a pretty girl at school. They instead join the English Drama club headed by Teacher Inn, where Nam is chosen to play Snow White in the school drama, Snow White, during the school fair. Shone is also helping the Drama club as a stage painter. After the drama, Nam becomes popular among the boys at school. Nam also tries to change her appearances by wearing contact lens, braces, and whitening her skin. Her look improves dramatically. She is also chosen as a drum major of the school parade, while Shone joins the soccer team as a striker.

During the second year of the story, Shone's childhood friend, Top, joins the school. He immediately likes Nam and some days later, he confesses his love to Nam. She is shocked and does not answer to avoid the risk of hurting Shone's best friend, Top. Top takes her silence as an acceptance. Next morning, Top asks Nam to go to the football match to see Shone play. Days later, Shone tells Nam that he wishes that he had a girlfriend, much to Nam's shock. They are interrupted by Top before Nam can say anything back. At the birthday night party of Ake, one of their friends, Top and Shone share a story where both liked the same girl and after that experience, they say that they have promised to never to fall in love with the same girl again. During a dance, Top kisses Nam's cheek, making her uncomfortable. That night, Nam breaks up with him. A heartbroken Top asks Shone to promise never to pursue Nam because he wouldn't be able to see his best friend with the girl he loves. Shone acknowledges his friendship to Top by promising to do so.

On the closing of the school year, Nam finally confesses to Shone, only to find out that she is too late. Shone is already going out with Pin, his classmate. That night, Shone comes home to find out that he is accepted into a trainee program in a professional soccer team, and has to leave for the camp the following morning. He goes into his room and takes out a diary. That diary contains all of Nam's photos. Shone has always loved Nam but never managed to pluck up enough courage to tell her. Shone leaves his diary in front of Nam's house.

Nine years later, Nam is a successful fashion designer who recently came back from the States and is asked to appear in a variety show. Shone is now a professional photographer. In that reality show, Nam and Shone reunite.


  • Pimchanok Luevisadpaibul as Nam, a 7th grade girl with dark skin, thick glasses, and a school-conformed haircut. She lives with her mother and a younger sister, and helps her mother manage a B&B while her father is working in the States as a Thai cook to support their family. Nam hangs out with three close friends; they are often considered as an unattractive girl group in the school. Nam places average in her class rank; the only subject she is good at is English.
  • Mario Maurer as Shone, a 10th grade boy who is a star of the school. He is a son of a retired soccer player of the town who missed his penalty shot which costs the team their national champion title. From that incident, Shone is frequently teased as "the boy whose father missed the penalty shot". Shone nevertheless plays soccer at school although he refuses to shoot any penalty shot and thus is not part of the school team despite his high skills. Shone's other interest is photography; he is good enough to win a contest.
  • Sudarat Budtporm as Teacher Inn, an English teacher in Nam's class who is fighting with Teacher Orn for the heart of Teacher Pon. She is also a caretaker of the school's English drama club, albeit its low popularity among students. She seems to be close to the superintendent that he tasked her to find a replacement drum major, where she chooses Nam. She eventually found love at the end of the story with the new P.E. teacher after Teacher Pon left the school.
  • Tangi Namonto as Teacher Pon, a P.E. teacher and the coach of the school's soccer team. He is pursued by both Teacher Inn and Teacher Orn, although he seems to show no preference between the two.
  • Pijitra Siriwerapan as Teacher Orn, a caretaker of the school's Thai dance club, which is very popular among female students and is believed to be the pool of all pretty girls in school. She, like Teacher Inn, seems to be flirting with Teacher Pon although she chooses a more subtle way.
  • Acharanat Ariyaritwikol as Top, a new student who enters the school midyear of the 11th grade. He is a childhood friend of Shone. Top instantly replaces Shone as the new star of the school because of his good looks. He is attracted to Nam and decides to ask her out. After Nam breaks up with him, he makes Shone promise not to pursue her.
  • Kachamat Pormsaka Na-Sakonnakorn as Pin, Shone's female classmate and in the same circle of friends. She is appointed as a makeup artist for the English drama club, where she successfully beautify Nam for the school play, Snow White. She once helps prevent Nam from Faye's fish sauce-infused Coca cola trap. Pin remains close friend with Shone after high school: he helps her take care of her baby boy.
  • Yanika Thongprayoon as Faye, Nam's archenemy. She considered herself a pretty girl and is also pursuing Shone based on the fact that he is a star of the school. However, Pin told Shone about her scheme on Nam and she later pursues Top instead.


Opening on Thailand's Queen's Birthday/Mother's Day holiday weekend of August 12–15,[5] First Love was in third place behind the slapstick monastic comedy Luangphee Teng 3 and Toy Story 3, but rose to second place the following weekend. At last count, First Love had earned around $2.6 million (70+ million baht), higher than expected.

Televised on ABS-CBN, dubbed in Filipino(Tagalog) on June 5, 2011, and was replayed on June 20 and October 28. The movie re-aired on its movie cable network during the thanksgiving season due to viewers requests at 8pm. It was shown again in March 30, 2012 and June 9, 2012 under free movie block Kapamilya Blockbusters. The full and uncut scenes is aired on its subsidiary network and Filipino-Asian Blockbuster Movie Network on Cable Cinema One.[6]

Movie release in Shanghai for 2011 Shanghai International Film Festivals



The film got the good impression and positive reviews from critics and audiences, despite being filmed with an average budget. In Thailand, the film placed in 3rd place from its weekend gross in almost a hundred cinemas in Thailand, then an impressive up to 2nd place on the next weekend behind Kuan Mun Ho. The other two movies (including Toy Story 3) simultaneously released with First Love dropped to 3rd and 4th respectively. The film managed to maintain its position in 3rd place the following weekends and stayed inside the top 5 for six consecutive weeks. The film was shown in cinemas for nearly ten weeks (until October 2010) - making it one of the longest running movies in Thailand cinemas. In total, the film got an excellent gross of $2,659,443, becoming 8th highest gross movie of 2011 (beating Prince of Persia, The Chronicles of Narnia, Inception, Step Up 3-D, Alice in Wonderland, Tron Legacy), and the second highest grossing local produced film in Thailand.

By early 2011, copies of the film were uploaded on the Internet. Several countries got interested to get the rights to broadcast or release the film. Since then, some audiences got also a high interest to watch the film in their countries.

In the Philippines, the movie made a high impact to viewers after it was dubbed in Filipino and shown on free TV on June 5, 2011 on ABS-CBN, according to community Facebook page of Crazy Little Thing Called Love Philippines,[7] it dominated the daytime viewership ratings,[8] both in Manila people ratings [9] and household ratings [10] and Nationwide ratings.[11] Just 2 weeks after it was first shown on free TV, on June 20, the film repeated in afternoon slot. The movie block time slot got the highest rating compare to its counterpart programs.[12]

Mario Maurer and Pimchanok Luevisadpaibul, the main stars of the movie, arrived in the Philippines together on August 3, 2013 for their fan conferences on the following day for their endorsement of local clothing brand.[13] Both Thai stars remains a good chemistry for the supporters from the Philippines because of the movie.

Due to the film's success in the Philippines, Star Cinema produced and released the Filipino romantic comedy film Suddenly It's Magic which starred Erich Gonzales, Mario Maurer and Pimchanok Luevisadpaibul.


Year Award Category Nominated work Result
2010 Top Awards Best Movie of the Year First Love Won
Best Film Director Puttipong Pormsaka Na-Sakonnakorn & Wasin Pokpong Nominated
Favorite Film Actor Mario Maurer Won
Favorite Film Rising Star Female Pimchanok Luevisadpaibul Won
Best Supporting Actress Sudarat Budtporm Won
8th Starpics Thai Film Awards Best Actress Won
19th Bangkok Critics Assembly Awards Best Supporting Actress Won
Best-Looking Actor Mario Maurer Nominated
Star Entertainment Awards Best Actress Sudarat Budtporm Won
Favorite Actor Mario Maurer Nominated
2011 8th Kom Chad Luek Awards Actress Excellent (Movie) Pimchanok Luevisadpaibul Nominated
3rd Okinawa International Movie Festival Laugh Category Uminchu Prize Grand Prix First Love Won
Thailand Film Festival Awards Film of the Year Won
Actress in a Leading Role Pimchanok Luevisadpaibul Won
Music Field from the Motion Picture of the Year First Love Nominated
20th Supanahongsa Awards Best Actress Pimchanok Luevisadpaibul Nominated
Outstanding Music Composition Award Ground Music Nominated
Music Excellence Award First Love Nominated
MThai Top Talk Awards Top Talk-About Movie Won
Star Couple for 2011 Mario Maurer and Pimchanok Luevisadpaibul Won
21st Thailand National Film Association Awards Best Actress Pimchanok Luevisadpaibul Nominated
Best Original Song First Love Nominated
13th Udine Far East Film Festival Technicolor Asia Award Won
Siam Dara Star Awards Best Film Nominated
Best Director Puttipong Pormsaka Na-Sakonnakorn & Wasin Pokpong Nominated
Outstanding Film Actress Pimchanok Luevisadpaibul Nominated
Rising Star Award for Best Female Actress Nominated
Seventeen Choice Awards Hottie Male Mario Maurer Nominated


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