First Time (Robin Beck song)

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"First Time"
Single by Robin Beck
from the album Trouble or Nothin'
Released October 14, 1988
Format CD maxi, 12" single, 12" maxi, 7" single
Recorded 1988
Genre Soft rock
Length 3:17
Label Mercury, Metronome
Writer(s) Gavin Spencer, Tom Anthony, Terry Boyle
Producer(s) Gavin Spencer, Tom Anthony
Robin Beck singles chronology
"Sweet Talk"
"First Time"
"Save Up All Your Tears"

"First Time" is singer Robin Beck's first significant chart hit, released in 1988. It was originally recorded for a Coca-Cola commercial in 1987, and was released originally in the United States on January 31, 1988, and subsequently released as a single. The single was released in the UK in October 1988 and climbed to No. 1 and spent three weeks there in November and December 1988, spending 14 weeks in total in the UK Singles Chart.[1]

At that time, in 1988, the song was covered in a Spanish version for the Latin American Coca-Cola campaign by Mexican singer Rocío Banquells, under the title "Primera Vez", released on her album "En El Alambre". This version became #1 for several weeks in most of Spanish language territories.

In 2003, the song was covered by Unique who achieved a minor success in Switzerland.

In 2006, Sunblock, an electronic music group from Sweden recorded a cover of the song with Robin Beck for their second single and it became their second Top 10 hit, charting at #9 on the UK Singles Chart (see 2006 in British music).

Music video[edit]

There were two (completely different) professionally filmed music videos for the single. One is almost exclusively performance footage of Beck and her band, shot in a style used by many 'Hair Metal' acts of the late 1980s. The other version is a "concept" video: At the beginning, Robin Beck is seen in her bathroom, applying mascara and checking her hair, then makes a quick phone call. She goes through her apartment and during your tour, you see scenes of her with her boyfriend. She looks out of a window before watching television (more scenes of her with her boyfriend). She flips through a magazine on the mantelpiece (more scenes), then makes another phone call. At the end of the video, the doorbell rings. Robin turns the television off and answers the door, but we don't see who is there. [2]

Track listings[edit]

Original version (1989)
12" maxi
  1. "First Time" (remix) — 3:18
  2. "First Time" (7" version) — 3:17
  3. "First Time" (instrumental) — 3:18
7" single
  1. "First Time" — 3:17
  2. "First Time" (instrumental) — 3:18
CD maxi
  1. "First Time" — 3:17
  2. "First Time" (instrumental) — 3:18
Unique version (2003)
CD maxi
  1. "First Time" (radio edit djs@work RMX) — 3:12
  2. "First Time" (video mix free power mix) — 3:48
  3. "First Time" (club mix Patrick Bnton RMX) — 6:38
  4. "First Time" (Ibiza groove mix zero G RMX) — 5:48
  5. "First Time" (trance club mix Unique & toxic RMX) — 7:28
  6. "First Time" (extended mix djs@work RMX) — 6:52
  7. "First Time" (extended mix free power 4 hypnotic) — 6:35


Region Certification Sales/shipments
France (SNEP)[3] Silver 200,000*
Germany (BVMI)[4] Platinum 500,000^
Switzerland (IFPI Switzerland)[5] Gold 25,000x

^shipments figures based on certification alone
xunspecified figures based on certification alone


Robin Beck version[edit]

Cover versions[edit]

Chart (2003)1 Peak
Swiss Singles Singles[13] 61
Chart (2006)2 Peak
Finnish Singles Singles[14] 6
Dutch Mega Top 100[14] 48
Eurochart Hot 100[15] 27
Irish IRMA Singles Singles[8] 10
Spanish Singles Singles 8
Swedish Singles Singles[14] 32
UK Singles Singles[16] 9

1 Unique featuring Robin Beck
2 Sunblock featuring Robin Beck

Preceded by
"Orinoco Flow" by Enya
UK number one single
November 19, 1988 - December 3, 1988 (3 weeks)
Succeeded by
"Mistletoe and Wine" by Cliff Richard
Preceded by
"Stop" by Sam Brown
Norwegian VG-Lista number one single
52/1988 - 3/1989 (5 weeks)
Succeeded by
"Baby, I Love Your Way/Freebird Medley" by Will To Power
Preceded by
"Smooth Criminal" by Michael Jackson
Dutch number one single
January 7, 1989 (1 week)
Succeeded by
"Can't Stay Away from You" by Gloria Estefan and Miami Sound Machine
Preceded by
"Don't Worry, Be Happy" by Bobby McFerrin
German number one single
January 13, 1989 - February 24, 1989 (7 weeks)
Succeeded by
"Something's Gotten Hold of My Heart" by Marc Almond featuring Gene Pitney
Preceded by
"Don't Worry, Be Happy" by Bobby McFerrin
Austrian number one single
February 1, 1989 - March 1, 1989 (5 weeks)
Succeeded by
"She Drives Me Crazy" by Fine Young Cannibals
Preceded by
"Bring Me Edelweiss" by Edelweiss
Swiss number one single
February 12, 1989 (1 week)
February 26, 1989 (1 week)
Succeeded by
"Bring Me Edelweiss" by Edelweiss
"Something's Gotten Hold Of My Heart" by Marc Almond feat. Gene Pitney

See also[edit]


  1. ^ Roberts, David (2006). British Hit Singles & Albums (19th ed.). London: Guinness World Records Limited. pp. 494–5. ISBN 1-904994-10-5. 
  2. ^ "Robin Beck - The First Time". YouTube. 2009-01-05. Retrieved 2014-03-30. 
  3. ^ "French single certifications – Beck Robin – First Time" (in French). InfoDisc.  Select BECK ROBIN and click OK
  4. ^ "Gold-/Platin-Datenbank (Robin Beck; 'First Time')" (in German). Bundesverband Musikindustrie. 
  5. ^ "The Official Swiss Charts and Music Community: Awards (Robin Beck; 'First Time')". Hung Medien. 
  6. ^ a b c d e f "First Time", in various singles charts (Retrieved February 19, 2008)
  7. ^ "De Nederlandse Top 40, week 1, 1989". Retrieved 2008-11-11. 
  8. ^ a b Irish Single Chart (Retrieved February 19, 2008)
  9. ^ Salaverri, Fernando (September 2005). Sólo éxitos: año a año, 1959–2002 (1st ed.). Spain: Fundación Autor-SGAE. ISBN 84-8048-639-2. 
  10. ^ UK Singles Chart (Retrieved August 4, 2008)
  11. ^ 1989 Austrian Singles Chart (Retrieved August 4, 2008)
  12. ^ 1989 Swiss Singles Chart (Retrieved April 20, 2008)
  13. ^ "First Time" by Unique, in Swiss Singles Chart (Retrieved April 20, 2008)
  14. ^ a b c "First Time" by Sunclub, in various Singles Charts (Retrieved April 10, 2008)
  15. ^ Billboard (Retrieved April 10, 2008)
  16. ^ UK Singles Chart (Sunblock version) (Retrieved August 4, 2008)

External links[edit]