Fisher & Paykel
|Headquarters||East Tamaki, Auckland, New Zealand|
|Area served||New Zealand, Australia, United States, Italy, Lebanon|
|Key people||Stuart Broadhurst, Managing Director and CEO
Keith Turner Chairman
|Revenue||NZ$1.412 billion (2007)|
|Operating income||NZ$93.818 million (2007)|
|Profit||NZ$61.180 million (2007)|
Originally an importer of domestic refrigerators, Fisher & Paykel now holds over 420 patents and bases its identity on innovative design, particularly in the areas of usability and environmental awareness.
The company's trademarked appliances include Active Smart refrigerators, AeroTech ovens, DishDrawer dishwashers, Smart Drive washing machines and Smartload top loading dryers. The company also manufactures gas and electric cooktops.
Fisher & Paykel products are available in more than 80 countries worldwide. The company has manufacturing plants at Auckland in New Zealand; Cleveland in Australia; Huntington Beach and Clyde, United States; Treviso, Italy; Rayong, Thailand; and Reynosa, Mexico.
In 2004, Fisher & Paykel Appliances purchased the United States based cookware manufacturer Dynamic Cooking Systems, and Italian cookware company Elba in 2006.
Fisher & Paykel Appliances Ltd was listed publicly in 2001, following the separation of Fisher & Paykel Industries Ltd into Fisher & Paykel Healthcare Ltd and Fisher & Paykel Appliances Ltd that same year.
Fisher & Paykel Industries
Initially the company was an importer of Crosley appliances, Maytag and Pilot products; in 1938 the company began manufacturing Kelvinator washing machines under license. This followed the introduction of tariffs by the First Labour Government of New Zealand.
In 1956, manufacturing was moved to a purpose-built factory in Mount Wellington, Auckland. This facility included flexible machinery manufacturing techniques developed in tandem with the raw material suppliers, enabling Fisher & Paykel Industries to greatly increase production.
In 1955, Fisher and Paykel acquired Dunedin electric oven manufacturer H. E. Shacklock Ltd, which dominated the New Zealand domestic appliance market through the era of Government protectionism. Subsequently, the Shacklock brand was gradually withdrawn from the Fisher and Paykel product range.
During the 1980s the company became more focussed on research and development, resulting in the development of the ECS direct drive mechanism washing machine and highly automated production lines. In 1989, the company opened its first overseas manufacturing facility in Cleveland, Australia.
The company entered the European market in 1992, and by 1994 was exporting to over 80 countries.
Fisher & Paykel Appliances
In October 2004, Fisher & Paykel Appliances acquired Dynamic Cooking Systems Inc, a United States manufacturer and distributor of cooking appliances. Dynamic Cooking Systems was acquired for US$33 million (NZ$49.3 million) in a debt-free state, allowing the company to leverage market presence while maintaining its quality of engineering.
In June 2006, the Italian cookware business Elba was acquired from DeLonghi for €78 million (NZ$158 million). Elba has been since been renamed Fisher & Paykel Appliances Italy S.p.A. and exports to over 54 countries, focusing on the UK market.
The poor reliability record of dishwashers is confirmed in a 2010 Appliance Reliability survey by Consumer New Zealand of nearly 19,000 customers. Other Fisher & Paykel products fare better.
Fisher & Paykel Appliances currently manufactures cooking, laundry and whiteware appliances. The company's flagship product is the DishDrawer double drawer dishwasher which is claimed to wash dishes more efficiently than standard dishwashers or hand washing.
The current Fisher & Paykel-branded product range includes built-in ovens, electric cooktops, dishwashers, dryers, freezers, ranges, rangehoods, refrigerators and washing machines.
The company's trademarked brushless motor-based performance features include Smart Drive washing machines, SmartLoad Dryers and DishDrawer dishwashers. Microprocessor-based control systems form the basis of Active Smart refrigerators and AeroTech ovens.
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