Fits is White Denim's second LP on European label Full Time Hobby Records, following up the critically acclaimed releases of 2008's EU debut Workout Holiday and US debut Exposion. The band's third full-length album was released in Europe on June 22, 2009, and was released in the United States on October 20, 2009 on Downtown Records.
Prior to the album's release, on April 24, 2009, NME posted the song "Mirrored and Reverse" on their website, giving fans their first taste of Fits. On June 8, 2009, Dallas-based music blog Gorilla vs. Bear released the song "I Start To Run." A week before the album's official release, NME allowed readers to stream the entire album via their website.