Fitting Group

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Fitting Group is an advertising agency based in Pittsburgh, Pennsylvania,[1] founded in 1986 by Andrea Fitting, Ph.D.[2] The agency received international media coverage when it launched a controversial marketing campaign[3] featuring a whip-bearing dominatrix to promote Fitting Group's Brand Spanking process.[4]


Notes[edit]

  1. ^ Fitting Group. June 31, 2008. July 25, 2008. <http://www.fittingroup.com/>.
  2. ^ ”Andrea Fitting.” Fitting Group. June 31, 2008. July 25, 2008. <http://www.fittingroup.com/team/index.html>.
  3. ^ Tim Nudd. “A Repositioning You Won’t Forget.” All Business. May 10, 2004. July 25, 2008. http://www.allbusiness.com/marketing-advertising/4204003-1.html.
  4. ^ Alyssa Royse. “Sex and the Workplace.” Start Her Up: For Women Entrepreneurs. May 27, 2008. July 21, 2008. http://blog.seattlepi.nwsource.com/startherup/archives/139802.asp.

External links[edit]