Fixation

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Fixation may refer to the following:

In science:

In business and law:

  • Fixation in business refers to a company's reluctance to change to suit current market conditions, thus increasing the probability that the company will make larger numbers and greater severities of poor decisions.
  • Fixation in law refers to a work entitled to copyright protection (e.g. music, literature, painting, etc.). Only works fixed in a medium can be copyrighted, not the ideas behind those works.

In online marketing

  • Fixation online eye tracking refers to the test subject fixing on a particular portion of the page. It is used to determine which areas of a web page receive the most views. This is used to adjust where content resides on a web page to maximize its exposure.


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