Flava (New Zealand)
|Broadcast area||8 markets in New Zealand|
|Slogan||Hip hop Hits & RnB|
Flava (formerly known as Cool Blue 96.1) is a New Zealand Hip Hop and contemporary R&B music radio network. The network's breakfast programme is presented by Tarsh, Bro Town co-creator David Fane, and radio producer Pete Marsden.
The network is owned by NZME Radio, and is operated and produced from the company's Auckland offices and studios on the corner of Cook and Nelson Streets. It competes directly with MediaWorks New Zealand's Auckland urban music station Mai FM.
Flava began as Cool Blue, broadcasting on 96.1 FM in Auckland between 2001 and 2004. Unlike other radio stations operated by The Radio Network, Cool Blue was only available in the Auckland region and not networked to other regions.
Weeks after Cool Blue was replaced by Flava, a similar Cool Blue station resumed broadcasting online as an independent non-commercial non-profit internet-only radio station. It continues to play Jazz and Blues music with some elements of R&B, Rock and Roll, Folk music.
The existing Auckland frequency of Cool Blue was used to launch Flava. The flagship Auckland station now broadcasts on 95.8 FM, and competes directly against long-running Auckland-based network Mai FM.
Other frequencies have also been launched in other parts of the country.
Full Phat Breakfast
Flava's flagship breakfast programme, the Full Phat Breakfast, is hosted by Tarsh, David Fane and Pete "da Palagi" Marsden. It features news, sport and weather updates drawn from the resources of Newstalk ZB.
Fane is an award-winning actor of Samoan descent, who first appeared on television in sketch comedy show SKITZ, co-founded the Naked Samoans with Oscar Kightley and Robbie Magasiva, and played a leading role in Sione's Wedding. Alongside his role as breakfast anchor, Kane has performed in The Tattooist, bro'Town, Outrageous Fortune and as the lead in Diplomatic Immunity.
10am - 3pm is hosted by Johnson Raela. From 3pm former Mai FM Drive host Hayden Hare hosts the FLAVA Drive-by and Daz hosts the FLAVA Night-Shift.
The Best of the Full Phat Breakfast is broadcast on Saturday & Sunday mornings and a replay of the Dirty 30 Countdown with Daz plays from 10am - 1pm. DJ 4bz hosts Sunday afternoons from 1 - 6pm.
Flava has extended from its original Auckland frequency to stations around the country.