It is located north-west of Hastings, and is regarded as a suburb of its larger neighbour. Flaxmere has a population of 9,408 according to the 2013 Census. It is located in the Hastings Metropolitan Area. It is also known by the Maori name of Paharakeke.
Flaxmere was built to cater to the housing demand of Hastings. Flaxmere was intended to be an upper-middle class subdivision but because land was subdivided into smaller lots it turned into a low income neighbourhood. Flaxmere has one of the highest social deprivation index values of the Napier-Hastings metropolitan area, being exceeded only by the suburbs of Camberley and Maraenui.
The suburb is typical of modern suburbs with a long avenue (Flaxmere Avenue) running its length with curved streets and cul-de-sacs radiating from it. Parks and reserves are abundant and Flaxmere has primary schools and a high school (Flaxmere College) which was formed from the old Flaxmere Intermediate School.
It has a small shopping centre with a supermarket, petrol station, post office, bakery, video store, butchery, indoor rock climbing centre, and various other businesses offering necessities and/or leisure. Other amenities include a library, police station, several churches and an indoor swimming complex (Flaxmere Waterworld).
- Ministry of Health 2006 Social Deprivation Scores for Census Units Flaxmere incorporates the following census units Kingsley-Chatham Score 1204 Lochain Score 1143 Flaxmere East Score 1141. Suburbs in Napier-Hastings with higher deprivation scores are: Camberley Score 1244 Maraenui Score 1252.
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