Fleischmann's Yeast

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Fleischmann’s Yeast is a brand of yeast sold to both consumer and industrial markets in the United States and Canada. It is available in a number of different forms with various qualities and intended uses.

Common forms of yeast Fleischmann’s make are: cubes or "cakes" of compressed fresh yeast wrapped in foil – an original form of packaged yeast that is soft and perishable, packets of Active Dry Yeast – shelf stable granular yeast invented by Fleischmann during WWII, packets of RapidRise yeast (intended to reduce dough rising time by as much as fifty percent by bypassing the first rise), bread machine yeast – an instant yeast sold in a glass jar, and pizza crust yeast – an instant yeast packaged with dough relaxers intended to reduce the amount of time needed to make a fresh pizza crust.

Fleischmann's Active Dry Yeast is the best-known of their yeast products due to its innovative extended shelf life compared to fresh yeast. The brand is currently owned by Associated British Foods.

History[edit]

The company was founded by Charles Louis Fleischmann, his brother Maximilian, and James Gaff in Riverside, Cincinnati, in 1868.[1]

In 1929 the company was merged into Standard Brands by J.P. Morgan, and that same year the company began the sponsorship of the musical variety radio program, The Fleischmann's Yeast Hour starring Rudy Vallée.[2]

1932 advertisement, promoting cakes of fresh yeast as a laxative and tonic

Standard Brands merged with Nabisco Brands, Inc. in 1981. In 1986, RJR Nabisco sold Fleischmann's to the Australian company Burns Philp. Burns Philp sold its yeast business to Associated British Foods in 2004.

Presidents[edit]

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References[edit]

  1. ^ a b c d "Morgan Mergers". Time (magazine). 1929. Retrieved 2008-08-04. "But also announced last week was a Morgan-managed merger of Fleischmann Co., Royal Baking Powder Co., and E. W. Gillett, Ltd. ... No transportation problem existed in 1868 when Charles and Maximilian Fleischmann, immigrants from Austria-Hungary, and James Gaff of Cincinnati, founded Gaff, Fleischmann & Co. at Riverside, Ohio. Their first great forward step was made in 1876 when they exhibited a Model Vienna Bakery at the Centennial Exposition in Philadelphia. From the fame of this exhibit came an increased demand for Fleischmann's yeast. Soon there was a Fleischmann plant on Long Island, then another at Peekskill, N. Y, Guiding spirit of the early Fleischmann company was Charles Fleischmann, who died in 1897. It was under the leadership (1897-1925) of the late Julius Fleischmann that the company went through its major expansion period. Following his death, his brother, Major Max C. Fleischmann, stepped to the front." 
  2. ^ "Pennies from Leaven". Time (magazine). 1940. Retrieved 2008-08-04. "But in spite of interests that have ranged from racing horses to backing ballets, the outdoorsy Fleischmann clan had something to worry about last week. For the descendants and in-laws of old Charles Fleischmann, who started a great industry in 1868 by peddling yeast in Cincinnati, are now the holders of close to 10% of the 12,648,108 outstanding common shares of huge Standard Brands Inc. And this No. 2 U. S. packaged food company (No. 1, General Foods) is not doing anything like as handsomely as the House of Morgan thought it would when it put it together around the Fleischmann Co. back in 1929." 

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